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Tackling Brand Impersonation Using the Combined Power of Advanced AI and Human Expertise

  • Brand Protection
Tackling Brand Impersonation Using the Combined Power of Advanced AI and Human Expertise

From fake social media profiles that peddle travel scams, to imitation websites claiming to offer medicines and treatments, consumers and businesses are falling victim to brand impersonation at an alarming rate.

In part one of this blog series, we explored the changing threat landscape and real-world examples of brand impersonation. Read this blog to learn how you can harness hybrid intelligence to fight impersonation, safeguarding consumers’ digital safety and trust online.

How AI-powered and expert-guided Brand Protection can prevent consumer harm

Impersonators often use a combination of digital channels including social media, marketplaces, e-commerce websites, and P2P transaction services to sell infringing products and target consumers with phishing scams. These infringer networks will often re-create old pages with very similar or identical layouts and photos.

To safeguard consumers from impersonation profiles and scam websites, you can harness Brand Protection solutions underpinned by hybrid intelligence.

What is hybrid intelligence?

Hybrid intelligence is the combination of advanced AI with the domain expertise of humans to detect, prioritize, and remove threats. This synergy delivers unparalleled efficiency, speed, and accuracy, culminating in superior decision-making and increased ROI. Seasoned professionals serve as an extension of your team, there to drive and execute your strategy, provide expert insights, and ensure enforcement actions are accurate and successful.

There are several key capabilities powered by hybrid intelligence at your disposal to fight brand impersonation:

Automated threat detection and prioritization

Use automated detection and threat prioritization to find the scams before consumers fall prey to them. With this technology, you can reduce manual workload and speed up threat detection by recognizing the hallmark signs of scams and impersonation accounts – such as spelling mistakes, negative reviews, and the redirection of consumers to illicit domains.

It is also important to automatically monitor and prioritize phishing-related keywords that scammers regularly use or create variants of. Keywords and matched images can be used to flag the high-risk posts that threaten consumers.

Example of an impersonation profile on social media

You can use AI to continuously monitor for any similarities on posts and listings to infringements that have been encountered before.

Example of a scam website

Image technology

Sophisticated image technology allows you to both find infringers that attempt to avoid detection and to speed up the detection of similar infringements. Find text in images with optical character recognition (OCR), and similar (but not necessarily identical) products and brands with similar matching. Use logo detection to match your logos, symbols, and patterns – even if obscured.

Network Intelligence

Network Intelligence technology is key to identify larger threats. Use this capability to trace links between separate accounts and locate the perpetrators at the heart of networks. With approach enables you to see what your consumers see, giving your team the data and tools to take targeted action against scammers and criminal networks.

You can then enforce at scale to take out the online portion of the operation rather than engaging in tactical takedowns – or refer the network to an investigations team to dig further and initiate offline action.

AI-assisted enforcement

Your Brand Protection platform should deploy AI that learns from the actions of analysts, quickly recognizing risks and recommending the top threats for action. The more actions taken by analysts, the more your AI will be able to flag similar infringements using an enforcement predictability engine.

Advanced AI enables you to surface over 70% more threats that would otherwise be missed. Auto-generated takedown notices and platform APIs mean you can improve time to action and minimize the risk to your consumers.

Partner with Corsearch to fight brand impersonation

It’s essential that you’re proactive rather than reactive when tackling brand impersonation and scams. To facilitate this, your team needs the right solution that effectively blends advanced AI and human expertise to provide full visibility of threats, swift enforcement at scale, and lasting impact and tangible ROI.

Our AI-fueled and expert-guided Brand Protection solutions offer:

  • The broadest visibility of threats across all online channels
  • Instant identification of new impersonation profiles
  • Enforcement with proven success
  • Lasting impact to protect your brand, IP, and consumers

Our imaging AI uncovers 70% more than keyword searches alone, while our prioritization engine saves you hundreds of hours in manual review time. Request a demo to see how you harness our technology to swiftly detect and remove brand impersonation across your key channels.

eBook: Building a Successful Brand Protection Program

Successful Brand Protection programs combine three key components to deliver substantial ROI: 1. breath of data, 2. speed of detection, prioritization, and enforcement, and 3. lasting impact.

Use our eBook to dive deeper into the technology and expertise you’ll need from your solution provider to support these components and realize your strategy.

Read eBook >

eBook - Three Key Components of Brand Protection - Read eBook

[1] (2024) “Visualizing Global Losses from Financial Scams”, Visual Capitalist: https://www.visualcapitalist.com/global-losses-from-financial-scams/

[2] Lewis, Vu, Duch and Chowdhury (2023) “Deepfake detection with and without warnings”, Royal Society Open Science.