Three Strikes Revisited: Protecting Brands & Consumers from Repeat Infringers

  • Brand Protection
Three Strikes Revisited: Protecting Brands & Consumers from Repeat Infringers

Duration: 45 minutes plus Q&A

Repeat infringement continues to plague online marketplaces and social media platforms, putting consumers and brands’ reputation at risk. But is there light on the horizon? In this webinar, we explore whether the newly enacted Digital Services Act is a turning point in the fight against counterfeiters and other bad actors – or whether more still needs to be done.

During the session, expert panelists Simon Baggs and Mike Sweeney conduct a deep dive into our Three Strikes: Revisited whitepaper, which examines the ongoing harm caused to brands and consumers by repeat infringement despite legislation now being enacted in key markets designed to curtail it.

In Three Strikes: Revisited, we found that the proportion of sellers who most aggressively and repeatedly infringe typically comprises around 4% of sellers enforced, but that those same sellers are responsible, on average, for nearly a quarter (23%) of the illicit activity detected and notified on the e-commerce platforms considered.

What you’ll learn:

  • The current dynamics in the e-commerce market
  • The true scale of repeat infringement on e-commerce platforms
  • The impact of the Digital Services Act
  • What platforms could achieve through simple changes, such as a “three strikes” policy

Access the recording