Webinar ·
Beyond the Logo: Leveraging Non-Traditional Marks for Brand Identity
- Trademark Solutions
EMEA: 11am CET, Thursday, July 24
Americas: 1pm ET, Thursday, July 24
Duration: 45 minutes plus Q&A
Join intellectual property experts Barb Barron Kelly and Meghan Medeiros as they delve into the evolving world of non-traditional trademarks and explore how brands can use these unique identifiers to stand out. In today’s competitive marketplace, trademarks extend far beyond logos and words, with innovative elements such as colors, sounds, and even scents playing a pivotal role in brand identity.
This webinar will cover the challenges and opportunities of using non-traditional marks for brand protection and share insights on the latest trends across leading jurisdictions, including India, France, Thailand, Germany, and Spain.
What You’ll Learn:
- The Progression of Non-Traditional Marks: How the definition of trademarks has expanded beyond traditional logos and graphic designs.
- Global Insights and Trends: Discover which countries lead in color, sound, scent, motion, and hologram trademark registrations.
- Comparative Analysis of Trademark Types: A look at the characteristics and benefits of trade dress, color, scent, sound, hologram, and moving image marks.
