The Future of Trademark Management: AI Automation Paired With Human Expertise

Join Barb Barron Kelly (Vice President, Global Customer Advocacy) and Meghan Medeiros (Director, Trademark Product Marketing) as they unpack the findings from the State of Trademarks Report for 2026 - based on insights from 230+ leading trademark professionals, across North America and EMEA.

Hosted in partnership with Lexology on September 9th, 2026. 

Key Takeaways from the Session

• The shift to hybrid workflows: Discover why 78% of industry experts favor a strategic blend of human oversight and automation, alongside the growing momentum for hybrid solutions.

• AI in action: Get a breakdown of the top five practical AI use cases - such as trademark clearance and drafting communications - that are driving a 10% year-over-year jump in AI experimentation.

• Cross-industry benchmarking: See how technology adoption rates compare across 6 major sectors, with a spotlight on pharmaceuticals and fast-moving consumer goods (FMCG).

• Conquering the #1 obstacle: Find out why 57% of trademark teams rank multi-jurisdictional enforcement as their greatest challenge, and learn how leaders are reallocating resources to handle cross-border complexities.

• The outlook tomorrow: Track the evolution of practitioner attitudes since 2025 and hear expert forecasts on the future landscape of trademark management.

Whether you're evaluating new tools or rethinking your long-term trademark strategy, this webinar recording will give you practical, data-backed insights to help shape your next move.

Speak to Corsearch today to learn more about our trademark solutions.