The State of Trademarks 2025: Inside Legal Teams’ Response to AI & Market Pressures

Duration: 45 minutes plus Q&A

Corsearch’s Barb Barron Kelly and Meghan Medeiros discuss the State of Trademarks Survey 2025, which features insights from trademark professionals across in-house teams and law firms.

With 76% of respondents favoring a hybrid model that combines AI tools with human expertise, the findings shed light on how legal teams are adapting their workflows to meet growing demands. From increasing portfolio complexity to the pressures of digital enforcement, this session explores how trademark professionals are rethinking their strategies and preparing for what’s ahead.

Watch now to discover:

• How AI is being used in practice: From knockout searches to enforcement alerts, learn what’s working — and what still requires a human touch.
• What’s driving investment decisions: Why teams are cautious with AI — and how they're testing tools under pressure
• Challenges in global enforcement: How legal teams manage complexity across jurisdictions with limited resources.
• Corporate vs. law firm perspectives: Where priorities clash — and how that’s reshaping collaboration, service models, and strategy.
• What’s next for the trademark function: The biggest bets on automation, analytics, and upskilling in 2025 and beyond.

Whether you're evaluating new tools or rethinking your long-term trademark strategy, this session will give you data-backed insights to help guide your next steps in a hybrid future.