Staying Ahead of Evolving Counterfeiting Behavior

  • Brand Protection
Staying Ahead of Evolving Counterfeiting Behavior

Counterfeiters and their networks are constantly changing to try to stay ahead of enforcement efforts as well as take advantage of emerging channels and broader market dynamics. They are agile and by operating at speed can quickly replace routes to market that are blocked to continue their illegitimate activities. To respond effectively, brands need to understand the ever-changing tactics counterfeiters’ adopt.

Hear key insights from experts at Reckitt and the Anti-Counterfeiting Group (ACG) on the ever-changing tactics counterfeiters adopt.


  • The latest methods infringers adopt to try and avoid detection
  • How infringers operate as networks, and how to stop them at scale
  • Why brands need to broaden their focus across geographies

Access the Recording