10 Tips for Choosing a Strong Brand Name

  • Trademark Clearance
10 Tips for Choosing a Strong Brand Name

Creating and choosing a brand name can be both an exciting and daunting task. Ultimately, the name you choose will serve as the identity of your product or business for a long time to come.

Here are some tips to make the process easier: 

1. Start with brainstorming

Before you commit to any particular theme or idea, cast your lens wider for ideas by brainstorming. Consider things like puns, alliterations and word games. The more creative the better. Originality makes for brand names that easier to recognise, register and protect.

2. Do your research

Research existing brands in your industry and marketplace to gain an understanding of what works and what doesn’t. You will also need to check for any potential name or trademark conflicts that could arise if you choose a particular name. You want something unique so make sure that the name you choose isn’t already in use by another company or too similar to others already out there.

3. Consider SEO

Think about how your brand name will appear in search engine results. Pick a name that is SEO-friendly and unique enough to stand out from your competitors. SEO-friendly names help you to rank higher in search engine results. 

4. Keep it short

Choose a name that is concise and easy to remember, with no more than three words at a maximum. A good brand name should be easy to remember, easy to pronounce and easy to spell. 

5. Test the waters

Take some time to test out potential names on family, friends and colleagues to get their opinion. This will help you to narrow down the possibilities until you find one with broad appeal. 

6. Use multiple sources

When searching for ideas, dig deep and look beyond the obvious sources. Brainstorming sessions with different groups, dictionaries, travel books and even name generators can be great tools to explore new options and inspire fresh ideas. 

7. Avoid clichés

Words and phrases in common everyday use can be too generic – this means that you will likely not be able to register the name and it won’t stand out in the marketplace. Find something original that accurately reflects your brand and values. Originality can help you to stand out from the competition and attract more attention. 

8. Don’t limit yourself

Particularly during the early stages of your naming project, keep an open and consider all possible options, even if they don’t seem to fit at first. You never know what ideas they might lead to. 

9. Check availability for your shortlist

Once you have a few potential names in mind, make sure to check their availability on social media platforms and domain name registrars – you don’t want to be stuck with a brand name that can’t be used online. Research applicable laws and guidelines to ensure that your final name isn’t infringing on the rights of others. 

10. Have fun

Choosing a brand name is a creative process and should be enjoyed. Take your time to explore different ideas and remember to have fun in the process. Fun names are sometimes the best ones. 

There you have it – ten tips for choosing the perfect product brand name. With these insights, you’ll be well on your way to finding the ideal choice that will represent your business and help it to stand out from the competition.

Interested in creating a new brand name, but not sure where to start? See our AI-powered Name Generator solution in action.

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