INSYNC Live Summit: February 2023

Skip to section


When: Tuesday, 28th February 2023
Where: The Brewery, 52 Chiswell St, London, EC1Y 4SA, United Kingdom

Featuring speakers from:

Experts from Corsearch, leading brands, and a law enforcement agency unite to discuss brand protection opportunities, best practices, and evolution in a changing digital landscape.

We welcome you to INSYNC’s fourth Summit, live in London, for a day of thought leadership, connection, and forward motion. Learn from the best, engage in immersive roundtables, invigorating panels, and find inspiration to propel your brand protection program to new heights.

  • Think future. Understand new trends including the Metaverse and blockchains to stay ahead of threats and persevere during uncertain economic climates.
  • Think bigger. Identify growth and collaboration opportunities with platforms, innovative tech, brands, and teams.
  • Think better. Join speakers from global brands, platforms, and regulatory agencies to gain real, actionable insights.

Who this event is for:

  • Global brands
  • Leaders in the brand protection space

BMM Certification

Members of the Benelux Association for Trademark and Design Law (BMM), a professional association of IP law experts, will gain 3 educational points for joining this summit.


Welcome keynote by Simon Baggs 💡

Delivered by Simon Baggs, President, Brand & Content Protection at Corsearch. ​​​​​​Attendees are welcomed and thoughts are shared about an exciting and evolving time for brand protection and the vision for the future.

Simon Baggs

President, Brand & Content Protection​​​​​​

A renowned litigator, Simon has represented clients in precedent setting cases in the High Court, Court of Appeal and Supreme Court. His innovative work drove online technology businesses to do more to protect the copyrights owned by the music and film industries and the trademark rights owned by brands such as Cartier and Mont Blanc.

In 2012, building on his experience and recognizing the need for a global, multi-platform approach to protecting rights online, Simon led on Wiggin’s creation of Incopro (a Corsearch company). He teamed up with experts in rights protection software and criminal investigation to track and prevent brand misuse and consumer harm.

Simon is ranked as one of the top trademark lawyers in the world. He has been recognized with a number of awards, including the Financial Times Innovative Lawyers Awards, Managing Intellectual Property Awards and Legal Week Awards.

ShowHide full biography

Panel | Operating In an Uncertain Economic Climate: How to Survive and Thrive 🎯

Featuring insights from leading brands Entertainment One and Havaianas. How to maximize and defend budget, report impact effectively, and position BP as a critical business function rather than a cost center.

Niall Trainor

Senior Director, Brand Protection

Niall is Head of Brand Protection for the Family Brands team at Entertainment One, now part of the Hasbro group. The combined portfolio includes many globally successful children’s brands including Peppa Pig, PJ Masks, My Little Pony, Power Rangers and Transformers amongst others.

He manages teams in London and Shanghai, dealing with copyright and trademark matters globally. His team received the World Trademark Review award for the Sports, Media and Entertainment team of the year 2020, and the European Trademark Team of the Year at the EMEA Managing IP Awards in 2022. Niall was also listed as among the “50 most influential people in IP” globally by Managing IP in December 2021.

ShowHide full biography

Kirsty Trobe

International Brand Protection Manager

Kirsty is a leader with strong commercial knowledge and demonstrated ability to protect brands and their IP, from the start-ups to the global, household names. She is passionate about people and problem-solving, with a particular love for consumer protection and business growth.

Anna-Lena Wolfe

Sr IPR Legal Counsel

Anna-Lena has 25 years of experience in prosecuting and enforcing Trademark and other intellectual property rights. She is currently managing the IPR portfolios of EF Education First, Hult International Business School, Cultural Care and its associated businesses.

Part of her responsibility is to develop and implement strategies to efficiently mitigate online challenges to the brands and businesses. Anna-Lena has been working with Corsearch and, the previous Yellow brand for almost 15 years, in her current role and previous employment.

ShowHide full biography

Stuart Durham

VP Alliances and Partnerships – Moderator

Stuart Durham is an accomplished leader across SaaS and Managed Service solutions. He excels at creating & transforming high performance commercial teams to deliver rapid impact across revenue growth and customer success & retention.

With over two decades of experience working in IP and digital brand services, Stuart’s focus has always been on assisting brand owners to maximize their impact online while fortifying and protecting their exposure to risk.

ShowHide full biography

Break Out | Authorized Product Distribution: The New Frontier of Brand Protection 🚢

Featuring insights from leading brands HP Inc. and WD-40. Learn how to leverage brand protection programs to drive commercial success by focusing on distribution of legitimate products as well as illegitimate.

David Batt

EMEA Omni-Channel Policy Enforcement Lead

David has over 20 years of experience in Digital Marketing, eCommerce, Content Management, Online Product Publishing, and Brand Protection and has worked and lived in Munich, London and Dublin. David has a Bachelor’s degree in International Commerce with German from University College Dublin (UCD) and a Masters of Business Studies with a major in eCommerce from the UCD Smurfit Graduate School of Business.

Audrey Avenier

Global Brand Protection Manager

Audrey has over 15 years of experience with a demonstrated history of working in Brand protection and enforcement both in law firms and in-house with large international corporations. She is skilled in Trademark law, Design Patents, Copyrights, Contracts law and IP Licensing.

Audrey leads WD-40’s enforcement efforts and strategy for online and in-markets infringements, counterfeits, cybersquatting, and more. Audrey has a Law degree with a major in International Business Law and a Master’s in Intellectual Property (LLM).

ShowHide full biography

Paolo Ascoli

Sr. Team Manager & IP Counsel – Moderator

Paolo is a Senior Team Manager in Corsearch where he leads the eCommerce Team. He is a Law graduate with an LL.M in Intellectual Property.

Paolo practiced law since 2014 and has wide-ranging experience concerning Intellectual Property, Brand Protection and Grey Trade issues in multiple industries both in the online and offline scenes. Paolo focuses on Grey Market issues, authorized and unauthorized sales of genuine branded products and monitoring and enforcement of selective distribution systems.

ShowHide full biography

Break Out | Lookalikes & Copycats: How to Address This Emerging Threat 🛠️

How to protect brand and consumers when faced with less straightforward IP infringement.

A constructive discussion featuring leading experts from Dyson, Ebm-papst, and Padima, deep diving into the world of design rights, its best practices, and relevant case studies.

Giles Lane

Senior IP Counsel

Giles Lane is Senior IP Counsel for Dyson, based in the UK. Giles oversees brand protection actions for Dyson around the world. He leads Dyson’s cross-functional Counterfeit Task Force. Away from brand protection, Giles sits on Dyson’s Design Strategy Board and leads a number of patent enforcement actions. Giles was recognised in Managing IP’s “IP Ones to Watch” list in 2021.

Dr. Iván Sempere

Co-CEO and Founder Partner

Ivan is a Commercial Law Doctor and Professor of Law at the University of Alicante (UA) (2000-2015) and was named “Honorific Professor” of the UA in 2014.

Ivan is IP Counsel of the Valencia World Design Organization and Chair of the INTA Design Committee (where he chaired the Law&Practice SC 2018-2020); in Spain he’s coordinating the Intellectual Property and Innovation group of the Spanish Association for Trademarks Protection & Enforcement (ANDEMA). He is mainly focused on design, 3Dtrademarks and trade dress protection and enforcement, representing national and multinational institutions and companies. He is author of numerous articles and books in the field of entrepreneurship, innovation and IP and regularly invited as speaker in several master programmes, business schools and international universities.

ShowHide full biography

Ralf Duckeck

Director Intellectual Property

Ralf is a Global Intellectual Property Manager & General Manager with visible successes and results in strategic Patent Portfolio-Management.

He is an accomplished speaker, having delivered seminars on intellectual property rights at multiple industry events. He has registered patents in approx. 80 patent families, 2 crucial patents for TMC, several highly relevant patents in car navigation systems, and 4 patents on artificial intelligence.
Ralf’s is multilingual, fluent in German, French, English, Dutch, with some Italian, Spanish, and Polish.

ShowHide full biography

Fire-side Chat | Collaboration, Trust, & Expertise: AstraZeneca’s Brand Protection Journey 🚀

How world-renowned pharmaceutical brand AstraZeneca mobilized its security team and thrived — changing platform policies for maximum efficiency, uniting internal teams for dynamic collaboration, and partnering with intelligence teams and law enforcement to protect consumers.

Katie Silk

Global Security Director – Investigations

Katie has over 20 years of experience in investigations and threat intelligence, with specialism in pharmaceutical crime (including counterfeiting, diversion, theft) and product security gained at a global level in a leading pharmaceutical company and a public health-focused international organization.

Katie develops corporate strategic response to external threats, analyse trends, conduct investigations and proactive intelligence. Katie works collaboratively with internal and industry stakeholders as well as law enforcement and other government agencies towards solutions.

Her international background is founded in disciplined UK police anti-extremism and counter terrorism intelligence and enforcement. Katie has experience in supporting general Corporate Security tasks in addition to investigations and product security.

ShowHide full biography

Anna Davitt

Global Enterprise Director – Moderator

Anna is an experienced Director across enterprise level business development, sales and account management. She is a specialist in online brand and consumer protection solution design for Pharma, Medical Devices, OTC, FMCG and public sector.

Anna leads large scale virtual cross-functional teams to deliver customer focused technology and people enabled solutions that deliver value for multiple client stakeholders. She has a wealth of experience in building managed service and SaaS solutions in telecoms, cyber security, online brand protection, and digital governance. Anna is an expert at directly engaging with C-suite and in defining value propositions for them, their teams, and their wider stakeholder communities.

ShowHide full biography

Panel | The Evolving Online Space: Gen Z & Social Media Landscape 📣

Featuring insights from Social Media Consultant & Content Creator Max Klymenko and leading fashion brand Tommy Hilfiger. With the explosion of platforms such as Tiktok, how can brands take advantage of the opportunity while protecting themselves and their consumers, and what does this mean for other new social channels?

Max Klymenko

Social Media Consultant & Content Creator

Max is a Ukrainian entrepreneur and content creator. He runs a social impact agency KLYM&CO that works with the UN, Elton John and Microsoft. Max has 4 Million followers on social media, creating educational content about business, brands, and other things that matter to him.

Alastair Gray

Head of Digital IP Enforcement

Alastair is Tommy Hilfiger’s Head of Digital IP Enforcement and manages Global Strategic brand protection Operations with more than sixteen years’ experience investigating and countering complex IP infringement both online and offline.

Previously working at two corporate investigation firms in London, he moved to Amsterdam 6 years ago to join Tommy Hilfiger. Alastair is also assigned as an expert of the EUIPO’s Observatory Expert Group on “Cooperation with Intermediaries”.

ShowHide full biography

Piers Barclay

Vice President, Strategy – Moderator

Panel | How to Drive Collaboration Between Brand Protection & Commercial Teams 🤝

Featuring insights from leading brands Reckitt, Mondelēz International, and Lipsy London.

Everyone recognizes the importance of the work trademark teams undertake to support marketing, but sometimes collaboration can be difficult to achieve. Expert speakers share best practices on how to drive internal collaboration and succeed.

Alison Rea

Senior Brand Protection Counsel

Alison works on a wide range of Intellectual Property and Technology matters that draw upon both her legal and scientific background. She regularly provides advice relating to trade mark, patent, database rights, copyright and breach of confidence/trade secrets.

Has a particular focus on digital asset theft, cyber security and software disputes relating to source code copying, software projects and licensing. Alison also provides non-contentious advice on the scope of protection of IP rights, social media governance and strategic advice relating to IP exploitation.

ShowHide full biography

Sheena Yonker

Brand Protection & IP Manager

Sheena’s role at Lipsy Ltd, also known as Lipsy London, is incredibly diverse. Lipsy is owned by Next Plc and thus has a strong foundation, but with very different Brand Protection issues.

Sheena assists in managing the IP portfolio with a focus on trademarks, managing the domain name portfolio and ‘dot’ brand, and is the company gatekeeper for Brand Protection enforcements, cases, and aspects of online presence. Having worked for the company for nearly nine years, Sheena has witnessed the company’s evolution and has in-depth knowledge of the online environment.

ShowHide full biography

Mark Hodgin

Chief Counsel, Global Trademarks

Mark is a Senior Commercial Lawyer with 20 years PQE experience, principally working in the in-house environment for major food/beverage multinational Mondelez International.

Mark’s specialism is Intellectual Property, but he also has broad experience of operational and transactional general commercial/legal work for multinational businesses. His skillset includes team leadership, management experience, and budget responsibility.

ShowHide full biography

Break Out | Partnering With Law Enforcement & Offline Agencies To Drive Success 🕵️

Featuring insights from PIPCU (Police Intellectual Property Crime Unit, UK), Mondelēz International, and New Era. How to make the most of offline agencies to support effectiveness of online to offline programmes and the benefits that can come from this.

Andrew Masterson

Detective Sergeant

Since 2017, Andrew has worked in the City of London Police Economic Crime Directorate, during which time he has managed Overseas Anti Corruption investigation teams, played a key role in the implementation of the Attorney General’s Disclosure Review, before moving into the Police Intellectual Property Crime Unit (PIPCU).

Since September 2019, Andrew has held the role of Disruptions and Engagement lead for PIPCU having responsibility for a number of operations;

– Operation Creative, seeking to disrupt websites allowing access to copyright content through the IWL
– Operation Ashiko, suspending websites advertising the sale of TM goods on the .uk domain
– Operation Sanction, engaging and educating low lever sellers of TM and copyright infringing products
– Operation Charge well, targeted payment disruption operation across UK finance

ShowHide full biography

Sharon K. Harrison

Legal Counsel – Brand Protection

Sharon has over 25 years of IP experience, working across various industries, including pharmaceutical, cosmetic, food & beverage. Sharon has spent the last seven years at the leading snack food company Mondelēz International. She is responsible for the on & offline protection & enforcement of iconic brands, including Philadelphia, Cadbury, Milka, Oreo, Toblerone, Sour Patch, Mikado, and Belvita.

Joshua Hopping

Global Director of Customer Success (Regulatory) – Moderator

Joshua oversees a global team of customer success professionals focused on helping pharma, medical device, tobacco, alcohol, and food processing companies protect their intellectual property online.

Joshua is also the author of “Online Brand Protection: Proven Strategies for Protecting Intellectual Property Rights in a Constantly Changing Digital Age.” With over 18-years of online brand protection experience, he outlines proven concepts and strategies to help companies develop an online brand protection program that supports their overall corporate mission and goals. A Brand Protection Toolkit is included with charts and checklists necessary in planning out a comprehensive and strategic program.

ShowHide full biography

Break Out | Cloudflare’s Role in Rogue Website Enforcement: Challenges, Enablers, And The Need For Change ☁️

A high proportion of the websites that Corsearch identifies as engaged in brand and content infringement use Cloudflare’s services (71% of all websites notified by Corsearch and demoted by Google, 49% of all websites enforced by Corsearch for content piracy and 23.5% of all websites enforced by Corsearch for counterfeiting).

Corsearch legal experts Joseph Cherayath, Angharad Bailey and Mike Sweeney provide a comprehensive overview of our deep dive into the world of website enforcement – looking at the role of Cloudflare and other Content Delivery Network (CDN) providers.

Angharad Bailey

Brand Protection Team Lead

Angharad has been with Corsearch for 2 years, and is currently a Brand Protection Team Lead. Angharad has worked on a variety of complex accounts in industries including technology, automotive, media, fashion and luxury. From the work conducted with different brands, Angharad has first-hand experience of the challenges which can be encountered with website enforcement.

Joseph Cherayath

Vice President of Enforcement

Joseph is an IP enforcement expert responsible for leading teams of investigators and operations specialists in conducting investigations, developing solutions and devising operational strategies. He is experienced in handling complex enforcement activities and working with law enforcement agencies, industry bodies, e-commerce platforms, rights holders and brands on addressing IP related matters.

Mike Sweeney

Director of Service Delivery & Legal Counsel – Moderator

Mike is an experienced attorney and director with Corsearch based in London. He counsels brands on all aspects of brand and content protection in the digital space, with a particular focus on leveraging data-driven technology. Mike has many years of experience representing major brands in cross-border litigation in both domestic and international Courts.

Mike is also active in the Thought Leadership space with a focus on publishing data-driven whitepapers which centre on enhancing rights owners’ protection. He currently serves on INTA’s Enforcement Committee and the IPO’s Anti-Counterfeiting and Anti-Piracy Committee. Mike is a regular speaker at international conferences and industry events.

ShowHide full biography

Keynote | The Future of Technology, the Internet, Commerce & Society: The next 10 years 🥽

Presented by Gerd Leonhard, Futurist, Humanist, Author of “Technology Vs. Humanity”, and CEO of The Futures Agency.

By 2030, the important question will no longer be what is possible, but what we want. Gerd will outline why this ‘PermaChange’ is actually a good thing, why the doors to a good future aren’t closing but opening, what megashifts and game-changers must be considered by every brand in every industry, and how to gauge the latest technology hypes such as the Metaverse and Social Commerce. The Future is better than we think — if we make the right decisions today.

Gerd Leonhard

Futurist, Humanist, Author of “Technology Vs. Humanity”, and CEO of The Futures Agency

Over the past two decades Gerd Leonhard has risen to one of the top 10 futurist keynote speakers worldwide. He has performed at over 1600 engagements in 50+ countries, and boasts a global audience of over 2.5 million people. Gerd’s client list includes most Fortune 500 companies as well as many governments and NGOs. He is a leading global influencer in the field of digital ethics.

Gerd has written five books, including the best-selling ‘Technology vs Humanity’ (2016) – now available in 10 languages. Gerd’s films on the future of technology and humanity, digital transformation and artificial intelligence have reached millions of viewers. His pioneering keynote presentations use animations, video and audio in fascinating new ways.

ShowHide full biography

Summation | The Next Steps for INSYNC and the Brand Protection Community 💡 

Find out what lies ahead for INSYNC. Delivered by Simon Baggs, President, Brand & Content Protection at Corsearch.

Simon Baggs

President, Brand & Content Protection

A renowned litigator, Simon has represented clients in precedent setting cases in the High Court, Court of Appeal and Supreme Court. His innovative work drove online technology businesses to do more to protect the copyrights owned by the music and film industries and the trademark rights owned by brands such as Cartier and Mont Blanc.

In 2012, building on his experience and recognizing the need for a global, multi-platform approach to protecting rights online, Simon led on Wiggin’s creation of Incopro (a Corsearch company). He teamed up with experts in rights protection software and criminal investigation to track and prevent brand misuse and consumer harm.

Simon is ranked as one of the top trademark lawyers in the world. He has been recognized with a number of awards, including the Financial Times Innovative Lawyers Awards, Managing Intellectual Property Awards and Legal Week Awards.

ShowHide full biography

Skip to section