Website Enforcement: Does Google’s Policy Change Deliver for Brands?

Upon being notified by brand owners, Google will now remove from search results links to pages on websites that list counterfeits. This as a step in the right direction – trademark owners no longer need a Court Order before Google will evaluate counterfeits in organic search.

However, Corsearch has campaigned for a scalable solution to tackle widespread infringement. Under this new system, trademark owners are still not able to have entire websites that are dedicated to selling counterfeits removed from search results – only individual pages.

Hear from experts at Daniel Wellington, Wiggin, and Corsearch on why Google needs to go further in tackling counterfeits.

Agenda

• Website infringement – the problem and challenges for brands
• Google’s historic position on tackling fake websites – why it needed to change
• Google’s new policy – what has changed and what brands need to know
• Further change is needed – what else Google must do and how brands can collaborate to drive this

Access the recording