Ebooks and Guides
Is Fake the New Real? Living in a Fake Society – US
- Brand Protection
Fake news, fake social media accounts. We are living in an era where the onus is on individuals to understand what is fake and what is real.
Can we tell the difference? Have we lost trust in everything we see online – or are we becoming savvier? Do we understand the impact of fake goods and fake news on the wider society? And, if so, is that changing our behavior?
Research undertaken by Sapio Research across the US assessed the impact of today’s fake society, revealing how it has affected our trust as individuals, how we are influenced online, and whether we know – or care – that we are being tricked.
Download the consumer research ebook
Ebooks and Guides
Is Fake the New Real? Living in a Fake Society – US
Inside, you'll find:
- The impact of counterfeit goods on brand reputation and consumer trust
- Consumer habits in researching information and purchasing products online
- Which parties consumers feel should be responsible for fighting against counterfeit goods
- The reasons for purchasing counterfeit goods, both intentional and unintentional
