Ebooks and Guides

Is Fake the New Real? Living in a Fake Society – UK

  • Brand Protection

Fake goods, fake news, fake social media accounts. We are living in an era where the onus is on individuals to understand what is fake and what is real.

Can we tell the difference? Have we lost trust in everything we see online – or are we becoming more sophisticated in the way we interact with brands, marketplaces, and social media? Do we understand the impact of fake goods and fake news on the wider society? And, if so, how is that influencing our attitudes to counterfeit goods and our online activity?

Research undertaken by Sapio Research across the UK assessed the impact of today’s fake society, revealing how it has affected our trust as individuals, how we are influenced online, and whether we know – or care – that we are being tricked.

Download the consumer research ebook