Staying Ahead of Online Risks with Brand Intelligence Dashboards

In an environment where brands face escalating online threats and fragmented data, data-led insights empower teams to proactively identify risks, measure impact, and strengthen brand protection strategies.

A combination of threats such as counterfeits, brand impersonation, and gray markets — paired with pricing disparities and fragmented data — make it difficult to track and respond to risks effectively.

Read on to learn more about the ever-evolving brand protection landscape and how advanced reporting and analytics tools enable you to overcome these challenges.

The modern challenges in Brand Protection

Brand protection has evolved into a complex, high-stakes challenge. But teams are often left isolated, forced to react to issues after they arise instead of strategically. This reactive stance can feel exhausting, as teams struggle to make sense of vast data streams, justify protection efforts, and adapt to shifting markets.

The following are just some of the core challenges that modern brand protection teams face:

• Lack of strategic insights – The volume and complexity of online threats can overwhelm brands, making it difficult to identify and prioritize the most critical risks.

• Unclear impact of brand protection efforts – Without clear visibility into market performance, brands may struggle to adapt and innovate, risking falling behind in a dynamic market.

• Blind decision-making – Lacking critical information, left feeling isolated and unsure, operating blindly as brands struggle to target the right sellers and make informed decisions.

• Market pricing misalignment – Rapidly changing market dynamics and competitor pricing can leave brands vulnerable to misalignment, impacting their competitiveness and profitability.

• Data fragmentation – The disconnect between online and offline channels causes data fragmentation, limiting insights into the behavior of bad actors online.

Brand Intelligence Dashboards address these issues, giving brand protection teams the tools to transform scattered data into actionable intelligence, make informed decisions, and strengthen proactive strategies. This suite of customizable dashboards equips brands with the insights needed to stay ahead of threats and improve protection outcomes.

Introducing Brand Intelligence Dashboards

Designed to support data-driven brand protection, Brand Intelligence Dashboards offer insights tailored to tackle today’s most critical challenges:

Foundational insights into online threats

With an overview of the online infringement landscape, the Core Dashboard highlights key enforcement activities, emerging trends, and market shifts, allowing users to assess potential threats before they escalate. Brands can analyze sales locations, seller counts, and infringer details to understand the complete threat landscape.

Industry benchmarking and peer insights

Understanding how a brand stacks up against industry standards is crucial for staying competitive. The Industry Benchmarking Dashboard provides a comparative view, allowing brands to measure performance against peers. We help you to identify which platforms your peers are enforcing protection measures on, so you know where you can act.

Identification of cross-brand infringers

The Cross-Brand Infringers Dashboard identifies high-value targets shared across multiple brands, prioritizing those posing the most significant threats. By highlighting infringers active across industries, brands gain a broader perspective on the risk landscape, facilitating more strategic enforcement actions and enabling cross-brand collaboration.

Monitoring product and pricing trends

The Product & Price Trends Dashboard helps brands monitor product catalogs, detect counterfeit pricing patterns, and identify at-risk products. This insight supports proactive adjustments in market positioning, ensuring brands remain aligned with consumer expectations and competitive benchmarks.

Integration of online and offline enforcement data

Many bad actors operate across both online and offline channels, making it essential to have a unified view of their activities. The Online-to-Offline Matching Dashboard bridges this gap by overlaying offline investigation data with online seller information. By highlighting matched sellers, this tool helps prioritize high-value enforcement leads and enhances investigative efforts.

Customization for unique brand needs

Recognizing that every brand has distinct goals and challenges, the dashboards are highly customizable. Users can tailor layouts, data views, and reporting structures to match specific needs and priorities. This flexibility allows brands to focus on the KPIs most relevant to them, whether centered on brand protection, revenue growth, or operational efficiency. Custom dashboards provide the insights needed to measure enforcement impact, track market performance, and ensure alignment with organizational goals.

Why use Brand Intelligence Dashboards?

Our Brand Intelligence Dashboards provide a comprehensive, data-driven approach to brand protection, enabling teams to:

• Navigate complex threats with strategic clarity: Real-time, data-informed insights help brands understand, prioritize, and act on critical threats.

• Unlock industry insights: Comparative industry data empowers brands to learn from their peers, helping them make informed decisions that drive growth and resilience.

• Enhance collaboration and efficiency: Integrated dashboards enable cross-functional teams to access shared insights, align strategies, and take coordinated actions.

Talk to an expert

In a world where brand risks are evolving rapidly, the ability to protect and strengthen brand identity proactively is invaluable. Brand Intelligence Dashboards offer an advanced, strategic approach to brand protection, allowing you to mitigate threats, leverage industry insights, and stay resilient in the face of changing market dynamics.

Ready to elevate your brand protection strategy? Talk to an expert to learn how Brand Intelligence Dashboards can empower your brand with the insights and tools needed for long-term success.