Everywhere you go people are talking about going green and how it impacts the environment. From chemicals to plastic bags, people are trying to come up with new and innovative ways to make our planet more environmentally sustainable.
Companies that are seen as being environmentally sensitive tend to create a vision of care. Having eco-friendly or ‘green’ products gives companies a competitive advantage in the marketplace since more and more consumers are becoming concerned with social responsibility.
In 2017, there was a total of approximately 3,500 applications filed with ‘sustainable’ or ‘eco-friendly’ in the product description. The below trademarks have been filed with one of those keywords in the product description.
1. ‘EarthChoice’ by Domtar Paper
EarthChoice paper products by Domtar Inc. are part of an environmentally responsible family of papers.
2. ‘The Honest Company’ by The Honest Company
The Honest Company provides eco-friendly baby products, baby bath products, baby diaper products, baby body care products, and household cleaning products.
3. ‘Happy Farmers’ and ‘Caring Dairy’ by Ben & Jerry’s Homemade Inc.
Ben & Jerrys provides education services, seminars, and workshops in the field of sustainable dairy farming. They also provide arrange and conduct special events centered around the theme of sustainable dairy farming.
4. ‘Greenmom’ by Greenmom Co.
Greenmom Co. is an online retail store offering eco-friendly products. The website also features blogs and publications in the nature of eco-friendly products and parenting advice for mothers interested in making healthy decisions for their families.
5. ‘Room to be Green’
The Room to be Green program focuses on five key pillars: energy conservation, water conservation, recycling and waste reduction, employee engagement and operational excellence, and smart, safe, and sustainable product usage.
We will only continue to see the number of trademark applications with ‘eco-friendly’ or ‘sustainable’ in the product description rise as companies are adapting their products to satisfy more consumers.
If you are considering the launch of a new eco-friendly brand name our online preliminary trademark search tool, ExaMatch™ can help you to streamline your screening processes.
Access intuitive and easy-to-use dashboards for every trademark owner and brand, showing trademark activity by product class and type, around the world, with links to PTO details.
Use ExaMatch™ to collaborate online with marketing and creative teams maximizes your productivity during naming sessions. Search reports can also be customized, downloaded, and shared with all stakeholders.
Going paperless by saving your search history and downloading reports as PDF files can help to keep your data and the environment safe and secure!
*This is an informational opinion article of the author. The views and opinions expressed in this article are those of the author and do not necessarily represent official policy or positions of Corsearch or its clients.
*The above trademarks and logos are not affiliated with or owned by Corsearch, and are used for illustrative purposes only as public record from the respective Trademark Offices.
*The above-mentioned brands are noted for factual reporting purposes only, the listing of the brands does not imply any relationship with Corsearch or its related entities.