Webinar ·
Safeguarding FMCG: Winning Strategies for Brand Protection in a Changing Market
- Brand Protection
EMEA: 11am CET, Thursday, July 10
Americas: 1pm ET, Thursday, July 10
Duration: 45 minutes plus Q&A
Join us for an insightful webinar exploring the latest brand protection trends in the Fast-Moving Consumer Goods (FMCG) sector. As the FMCG landscape evolves, safeguarding your brand against emerging threats is more critical than ever. Our experts will delve into current challenges and innovative strategies to ensure your brand remains resilient and esteemed.
What you’ll learn:
- Combating AI-Driven Counterfeiting – Learn how counterfeiters use AI and how to stay ahead with proactive brand protection strategies.
- Protecting Your Brand on Social Media – Explore methods to monitor and shut down counterfeit activity on digital platforms.
- Building Consumer Trust Through Transparency – Discover why authenticity, ethical marketing, and clear product claims are essential for brand loyalty.
- Adapting to Evolving Consumer Behaviors – Stay ahead of shifting demands for sustainability, wellness, and functional products.
