Brand Protection: The Social Media Threat

A Fashion & Luxury Perspective

Fashion & luxury brands face escalating threats to their reputation and revenue, with counterfeits, dupes, and scams proliferating across social media at rapid pace.

Bad actors are increasingly harnessing impersonation profiles, short-form video platforms, and livestreams to mislead consumers, leading to an erosion of trust and brand exclusivity.

This eBook dives into the evolving social media threat landscape, offering insights on identifying and mitigating risks.

It also provides actionable strategies for effective enforcement, ways to measure the ROI of brand protection programs, and guidance on leveraging hybrid intelligence to combat brand abuse at scale.

Why view this eBook?

• Gain actionable insights into protecting your brand against today’s most pressing threats
• Explore proven strategies tailored to the unique challenges facing fashion & luxury brands
• Equip yourself with the tools to build a robust and scalable brand protection program

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