Case study

How Leading Edge Protects Global Customers from Health Risks

  • Brand Protection
How Leading Edge Protects Global Customers from Health Risks

The threat to consumers

The big issue for Leading Edge Health is counterfeit versions of VigRX Plus that pose a risk to public health. These counterfeit products are often made by wholesale manufacturers in China that use pharmaceutical ingredients like sildenafil citrate, the active ingredient in Viagra.

Such ingredients can cause serious harm if they are consumed by patients with high blood pressure. Counterfeit versions of VigRX Plus have also been found to contain building materials like drywall powder.

The impact on business

“Customs seizures of counterfeits can lead to government health agencies posting misleading warnings about VigRX Plus.”

Doug Mackay, Managing Director, Leading Edge Health

These warnings often appear at the top of online search listings. In some instances, the health agencies have failed to mention that they are warning against counterfeit products, not genuine products. This has a huge negative impact – not just on our business and brand, but also on the consumers that are wrongly being deterred from a natural product that could be a real help to them.

Leading Edge’s primary concern is protecting its consumers from harm. It also wants to protect its reputation and revenue. Batches of counterfeit VigRX Plus are frequently seized at borders by customs officials – causing major issues with negative publicity.

Brand protection key to fixing the problem

Leading Edge’s fraud department uses Corsearch’s brand protection technology to identify counterfeit listings in key markets and tag them for enforcement. Our analysts then carry out enforcement to drive compliance. Overall, collaborating in this way has reduced the number of high-risk listings across all global markets by 74%.

“We’ve now almost eliminated counterfeit listings in our key North American market. We’re also clamping down on other markets where Corsearch has helped us to identify where counterfeit sales are rife.”

Doug Mackay, Managing Director, Leading Edge Health

As a result, the market that wholesale counterfeit manufacturers can supply to has been continually restricted. This means border seizures and government health warnings have reduced too.

Creating commercial opportunities – new sales in China

“China was a big threat to us because of the sheer scale of the counterfeit manufacturing operations there. By working with Corsearch, we’ve been able to turn that threat into a new commercial opportunity.”

Doug Mackay, Managing Director, Leading Edge Health

Leading Edge has also used Corsearch’s brand protection technology to target counterfeit wholesale manufacturers of VigRX Plus in China. Our enforcement work has been so successful here that Leading Edge has capitalized by officially launching VigRX Plus in China for the first time. Since the launch, Leading Edge has grown sales in China from zero to around one million US dollars in sales annually.

A big boost for efficiency

“With Corsearch, we are able to extensively scrape websites, marketplaces and social networks far deeper than can be done manually. We can now locate counterfeit products we did not even know existed.”

Doug Mackay, Managing Director, Leading Edge Health

Leading Edge has also dramatically increased the efficiency of its fraud detection team and made better use of its resources.

“Corsearch’s brand protection technology has enabled us to fight back and achieve the removal of a high number of illegal websites and counterfeit products. Violators can also be dealt with in an instant using the user-friendly reporting system. I recommend this product for every internet company.”

Doug Mackay, Managing Director, Leading Edge Health

Partner with a company that cares about your customers

At Corsearch, we don’t just protect your brand reputation and revenue – we protect the health and safety of your customers too.

Whether you’re a midsize organization or a Fortune 500 enterprise, our brand protection solutions give you the confidence that your business and consumers are fully protected online. Talk to our experts to find out why Corsearch is the right choice for you.