Webinar
Protecting Consumers & Brands Online in the COVID-19 Crisis
The dramatic, unavoidable shift to online has created a perfect storm for counterfeiters to exploit the consumer, destroy trust in brands, and siphon much-needed ecommerce revenue.
Access the webinar to find out why you must adapt your brand protection strategy and how your team can approach this.
Agenda
- Lessons from protecting a global brand: What is the Entertainment One experience of COVID-19?
- How consumer behavior & key ecommerce trends are changing
- How threats to consumers & brands are evolving & increasing
- How to adapt strategies in light of COVID-19