From Launch to Legal Shield: How Viking Arm Protected Innovation from Global Copycats

When the Norwegian inventor of a revolutionary hand tool, Viking Arm, achieved instant global success, it was met by an overwhelming flood of thousands of counterfeit listings. Corsearch stepped in with a strategic solution, transforming brand enforcement into a profitable and self-funding investment.

Viral Success Spurs a Global Crisis for Viking Arm

Viking Arm AS was founded on an innovative idea: a hand-held jack offering millimetre precision for construction and carpentry tasks.

This tool was immediately hailed as a game-changer, with its rapid adoption across continents:

We created a product nobody knew they missed until they had it.

Co-founder and Chairman, Øivind Resch

This grassroots success quickly drove the small company, powered by just 17 employees, to achieve distribution in over 37 countries. The sheer speed of this global ascent unfortunately made Viking Arm a prime target.

Infringers quickly created and distributed low-quality “copies” that mimicked the authentic product’s appearance. The counterfeiting crisis became existential for the brand:

Overwhelming Volume

Resch described the attack as an “insane” flood of illegal listings, confirming that Viking Arm couldn’t possibly handle the scale of the policing alone.

Reputational Damage

These fraudulent sellers misused Viking Arm’s name, photography and marketing materials to sell knock-offs that often arrived broken or non-functional, leading directly to disappointed customers and damage to the brand’s reputation for quality and reliability.

Financial Burden

As a growing and innovation-focused company, Viking Arm faced the challenge of limited resources. They needed a solution that was both sustainable and scalable globally, ensuring that their capital remained dedicated to core product development, not exhaustive legal battles.

Revenue Recovery and Strategic Financial Control

Corsearch’s approach was not simply about takedowns; it was about implementing a strategic financial model that supported Viking Arm’s global Brand Protection efforts, ensuring the company’s capital was freed up to focus entirely on fueling future innovation. The solution was centered on Corsearch’s Revenue Recovery 360 approach, which provided Viking Arm with an economically viable path to defend its brand:

Transforming Cost into Profit via Shared Settlements

The most critical aspect of Corsearch’s solution was eliminating the financial aspect of conventional enforcement. Corsearch assumed the complex task of online policing, evidence collection and securing financial settlements from serial infringers. Viking Arm participated in the recovered revenue, meaning the cost of enforcement was covered by the very parties causing the harm.

Resch highlighted the success of this model emphatically:

“It doesn’t cost us anything to have Corsearchwork for us; it’s actually a money-making affair.”

Co-founder and Chairman, Øivind Resch

Leveraging High-Impact U.S. Enforcement

Corsearch utilized powerful, specialized enforcement tactics in the crucial US market that Viking Arm could not execute from their HQ in Norway. These actions included the direct closure of fraudulent seller accounts and webshops and the cessation of payment access via providers like PayPal. This economic pressure forced infringers to change their behavior, preventing them from earning illegitimate revenue and cutting off the supply chain for fakes.

Measurable Eradication and Brand Restoration

The sheer volume of successful actions quickly overwhelmed the counterfeit market. Resch quantified the impact: Corsearch helped stop approximately 4,000 listings in the first year alone, leading to the virtual “eradication” of brand misuse in the U.S. 

By consistently removing unauthorized use of its assets, Viking Arm secured its brand integrity and restored customer confidence:

Our customers now know that they’re buying a legitimate Viking Arm product

Co-founder and Chairman, Øivind Resch

A Secure Future Built on Proven Results

The partnership with Corsearch secured Viking Arm’s reputation for quality, allowing the company to dedicate its valuable resources, both time and capital, to product development and core business growth. Viking Arm now operates with the confidence that its intellectual property is backed by an effective, professional defense. 

Resch enthusiastically summarized the value of the partnership:

It has been fantastic. You have more or less eradicated this misuse of our name and our pictures. I’m happy on every level of this partnership.

Co-founder and Chairman, Øivind Resch

Viking Arm’s story demonstrates that when innovative products go viral, professional Brand Protection is a critical, value-driven component of business success and partnering with Corsearch is a strategic decision that can turn Brand Protection into a powerful and profitable investment.