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The State of Trademarks 2025: How Legal Teams Balance Automation & Expert Oversight

  • Trademark Solutions
The State of Trademarks 2025: How Legal Teams Balance Automation & Expert Oversight

The State of Trademarks 2025

AI First. Expert Always.


The Current Landscape

A Profession in Transition

  • 76% Prefer Hybrid Model
    The vast majority of trademark practitioners advocate for a balanced mix of AI and human oversight.
  • AI Acceptance, Cautious Integration
    While AI’s value is accepted, integration remains slow due to cost and trust concerns.
  • Top Resource Drain
    63% of legal teams allocate the most resources to trademark clearance and search.

AI Today

Practical Use Cases

AI is already enhancing and transforming workflows in key areas:

  • 80%Trademark Searching & Clearance
    Rapid knockout searches and identifying potential conflicts.
  • 65%Trademark Watching & Enforcement Alerts
    Early detection of potential infringements.
  • 50%Drafting & Correspondence Automation
    Assisting with letters, emails, and template responses.
  • 45%Portfolio Organization & Data Sorting
    Automated filing updates and classification.
  • 40%Translations & Multilingual Reviews
    Translating goods/services descriptions and foreign filings.

The Challenges

Why Human Expertise Remains Important

  • Global Enforcement Complexity
    44% cite managing enforcement across jurisdictions as a top challenge, requiring expert oversight.
  • Nuance & Strategy
    Human expertise is indispensable for prosecution strategy, risk assessment, and brand value analysis.
  • Trust in Accuracy
    76% see AI accuracy as a barrier to further adoption, highlighting the need for human verification.
  • Regulatory Demands
    Industries like pharmaceuticals are constrained by regulations, making AI adoption slower in compliance-safe zones.

The Future

AI First. Expert Always.

  • Elevating the Legal Role
    AI’s promise is not to replace lawyers, but to free up capacity for higher-value strategic work.
  • Critical Skill
    58% say legal tech literacy will be a critical skill for future trademark professionals.
  • Faster, Broader, Deeper
    AI provides faster results, broader coverage, and data insights for decision-making.
  • Strategic Enablement
    AI can enable non-legal teams (e.g., marketing) for brand creation and clearance.

The Corsearch Approach

Unparalleled Support

  • Corsearch blends cutting-edge AI with human expertise across the entire trademark lifecycle.

Proactive & Adaptive

  • AI learns from experts, spotlighting insights and adapting to evolving threats.

TrademarkNow

  • Our platform offers reliable, mature AI-powered capabilities for screening, clearance, and watching.

Data into Action

  • Human judgment, industry knowledge, and contextual nuance turn AI data into actionable strategies.