The State of Trademarks 2025: How Legal Teams Balance Automation & Expert Oversight

The State of Trademarks 2025

AI First. Expert Always.

Legal Teams Embrace AI: Balancing Automation & Expert Oversight

The Current Landscape

A Profession in Transition

• 76% Prefer Hybrid Model
  The vast majority of trademark practitioners advocate for a balanced mix of AI and human oversight.
  
• AI Acceptance, Cautious Integration
  While AI’s value is accepted, integration remains slow due to cost and trust concerns.
  
• Top Resource Drain
  63% of legal teams allocate the most resources to trademark clearance and search.

AI Today

Practical Use Cases

AI is already enhancing and transforming workflows in key areas:

• 80% – Trademark Searching & Clearance
  Rapid knockout searches and identifying potential conflicts.
  
• 65% – Trademark Watching & Enforcement Alerts
  Early detection of potential infringements.
  
• 50% – Drafting & Correspondence Automation
  Assisting with letters, emails, and template responses.
  
• 45% – Portfolio Organization & Data Sorting
  Automated filing updates and classification.
  
• 40% – Translations & Multilingual Reviews
  Translating goods/services descriptions and foreign filings.

The Challenges

Why Human Expertise Remains Important

• Global Enforcement Complexity
  44% cite managing enforcement across jurisdictions as a top challenge, requiring expert oversight.
  
• Nuance & Strategy
  Human expertise is indispensable for prosecution strategy, risk assessment, and brand value analysis.
  
• Trust in Accuracy
  76% see AI accuracy as a barrier to further adoption, highlighting the need for human verification.
  
• Regulatory Demands
  Industries like pharmaceuticals are constrained by regulations, making AI adoption slower in compliance-safe zones.

The Future

AI First. Expert Always.

• Elevating the Legal Role
  AI’s promise is not to replace lawyers, but to free up capacity for higher-value strategic work.
  
• Critical Skill
  58% say legal tech literacy will be a critical skill for future trademark professionals.
  
• Faster, Broader, Deeper
  AI provides faster results, broader coverage, and data insights for decision-making.
  
• Strategic Enablement
  AI can enable non-legal teams (e.g., marketing) for brand creation and clearance.

The Corsearch Approach

Unparalleled Support

• Corsearch blends cutting-edge AI with human expertise across the entire trademark lifecycle.

Proactive & Adaptive

• AI learns from experts, spotlighting insights and adapting to evolving threats.

TrademarkNow

• Our platform offers reliable, mature AI-powered capabilities for screening, clearance, and watching.

Data into Action

• Human judgment, industry knowledge, and contextual nuance turn AI data into actionable strategies.