Scaling Global Brand Protection for a World Leader in Consumer Electronics

To protect a globally recognized consumer electronics brand with highly anticipated new title launches requires a Brand Protection strategy capable of operating at massive scale. 

By partnering with Corsearch and leveraging advanced technologies like Zeal 2.0, this household name was able to transform its enforcement operations. The result is a highly efficient, outcome-driven system that detects more threats, moderates faster, and enforces in minutes – ultimately reducing the visibility of counterfeit content and blocking illicit transactions directly at the source.

The Challenge: Scaling Protection for a Global Giant

As our client continues to experience constant growth and frequent, high-profile new title launches, the brand faces an incredibly complex digital threat landscape. 

The consumer electronics industry is one heavily targeted by counterfeit goods, brand impersonation and illicit seller networks – building a trusted household name in this space requires robust Brand Protection to safeguard consumer trust over decades of operation. 

Brands in this space also face the challenge of product lines exploding in popularity overnight, making uncontrolled growth a liability. 

Corsearch was able to solve two primary operational challenges:

1. Scalability without linear cost escalation: Our client needed a solution that could effortlessly handle immense spikes in volume – driven by new releases and expanding markets – without a corresponding linear increase in Brand Protection costs.
2. Uncovering unknown threats: To proactively protect consumers, they needed advanced capabilities to expand market visibility beyond traditional regions and uncover hidden, previously unknown counterfeit networks.

The Corsearch Solution: Advanced Technology Meets Strategic Control

To address their high-volume, rapid-release environment, Corsearch deployed Zeal, integrating our powerful Corsearch AI Detect capabilities. Our team built 20 custom AI models specifically tailored to our clients unique intellectual property and global threat profile. This advanced deployment allowed Corsearch to leverage precise feature detection to deploy new auto-moderation and auto-enforcement rules.

AI Detect achieves three primary goals:

• Scalable technology – if the problem doubles in size you don’t want double cost
• Cope with volume at scale – expanding quickly requires the confidence to do so
• Uncover the unknown – identify threats you weren’t even aware of before they impact

However, our strategy was not just about blind automation; it was about precision.

The Expert-in-the-Loop Advantage

At Corsearch, we believe that growth without control is a liability. While our AI efficiently identifies massive volumes of potential infringements, we intentionally maintain a robust “exert-in-the-loop” strategy. Corsearch was able to take yearly moderations from 120,000 to 170,000 with only minor additional human input.

As the problem scales, our experts are there to guide our machines, so that they can enforce at scale. Our technology identifies a new trend, and our experts validate the trend and adds additional data to help guide our solution as the volume scales, without compromising the quality of our activities. 

Our experts are built into our processes to ensure quality and trust, as without proper control speed can quickly become a liability to world leading brands trying to enforce on a global scale.

By combining the speed of AI Detect with the rigorous quality control of human analysts, we ensure 99% accuracy, build lasting client trust, and entirely avoid the costly mistake of taking down genuine accounts. 

Our clients core KPIs are coverage, speed, and volume; our hybrid approach delivers on all three with unparalleled precision.

The Results: Measuring Outcome-Based Success

The success of this partnership is measured not by hours spent, but by tangible outcomes: an improved Cleanliness Score drastically reduced visibility of counterfeit content, and the ultimate goal of blocking illicit seller-to-buyer transactions at the source.

By utilizing Zeal’s feature detection and custom AI models, Corsearch achieved a dramatic increase in operational efficiency, allowing the team to process a vastly larger volume of work within the exact same timeframes.

Key Success Metrics

Conclusion

By detecting more, moderating fast, and enforcing faster, Corsearch has empowered this world-leader in consumer electronics to maintain a clean digital marketplace. 

The success of the Corsearch program allowed us to start small and eventually expand into a bigger portfolio of products as the Brand Protection team was able to clearly demonstrate ROI internally. This helps to ensure that program growth is natural and fully understood within a company. 

The integration of Corsearch AI Detect and a strategic human-in-the-loop workflow has provided our client with the exact scalable, highly accurate solution they needed to uncover global threats and protect their consumers – all while managing costs effectively.

Speak to Corsearch to find out how we protect the world’s most valuable brands.