Uncover the Source: Foundation Wellness Recovers Millions in Profit with Corsearch Investigations 360

Foundation Wellness, the company behind trusted brands like PowerStep, CURREX, and Foot Petals, faced a critical challenge: unauthorized grey market sellers and counterfeiters were significantly eroding their profitability and brand value online.

They needed a partner that could move beyond simple takedowns to uncover the intricate networks of rogue sellers. That partner was Corsearch Investigations 360.

The Challenge: Grey Market & Counterfeit Threats

For a company like Foundation Wellness, known for specialized orthopedics and general wellness items, Brand Protection and IP protection is incredibly important.

• Profit Loss from Grey Market: Unauthorized resellers selling below the Minimum Advertised Price (MAP) were driving down market prices by 20-30% below their minimum advertised price, leading to significant profit loss on every grey market item sold.
• Loss of Buy Box: Rogue sellers were dominating the Amazon “Buy Box” (the “Add to Cart” button), which is where most consumers purchase products without checking the seller’s identity. Foundation Wellness was losing significant Buy Box ownership.
• Anonymity of Rogue Sellers: Many grey market sellers successfully masked their identities, using generic addresses like P.O. boxes, grocery stores, and UPS stores. Foundation Wellness lacked the resources to effectively unmask these actors and identify their source of supply.
• Counterfeit Threat: Due to the nature of their products, counterfeits are a real issue. While these fakes don’t offer the same level of efficacy, they “look the part,” making it essential to shut down the source of these dangerous, low-quality goods.

The Solution: Corsearch Investigations 360
Foundation Wellness’s previous “brute force tracking” methods—manually attempting to map reseller addresses to their customer network—were ineffective. Corsearch delivered actionable intelligence through our Investigations 360 solution.

Unmasking the Threat Actors
Corsearch’s dedicated investigative team worked closely with Foundation Wellness, streamlining the process:

1. Data Submission: Foundation Wellness provides Corsearch with the information they have on rogue sellers.
2. Expert Investigation: Corsearch’s investigators use their global network and expertise to perform in-depth research.
3. Intricate Intelligence: Within 7 to 10 days, Corsearch returns a report detailing the rogue sellers’ incredibly intricate corporate structures, including all related subsidiaries and DBAs (Doing Business As). This level of detail makes it possible to take effective, targeted legal and enforcement action.

The Impact: Measurable ROI and Time Savings
By leveraging Corsearch Investigations 360, Foundation Wellness achieved dramatic, quantifiable success:
Buy Box Recovery & Profit Protection
Foundation Wellness’s Buy Box ownership skyrocketed from roughly 55% to about 88%. This significant recovery of direct-to-consumer sales has resulted in millions of dollars in profit that would have otherwise been lost to rogue sellers.
Operational Efficiency
The time Foundation Wellness’s team spent “fumbling through” complex investigations was eliminated. The Investigations 360 service saves Nate Bair, the Director of Marketplaces, Amazon, and Digital Marketing, 8 to 10 hours per week, allowing his team to focus on core business growth.

“We found a system that works really well and we don’t plan on changing it.” — Nate Bair, Director of Marketplaces, Amazon, and Digital Marketing, Foundation Wellness

Ready to Uncover the Hidden Threats to Your Brand?
Stop losing valuable revenue to grey market diversion and counterfeits. Corsearch Investigations 360 provides the in-depth, actionable intelligence you need to unmask sophisticated bad actors and secure your profits.

Discover the true identities and corporate structures behind the threats. Talk to a Corsearch expert today.