Protecting Fitness Innovation: Les Mills’ Approach to Fighting Counterfeits

Discover how Les Mills, a global leader in fitness innovation, protects its proprietary programs and equipment from counterfeit threats. In this case study video, Ben Sullivan, Legal Counsel at Les Mills International, explains how the company leverages Corsearch’s technology and expertise to identify infringement networks, streamline takedowns, and gain actionable insights on the global IP landscape.

In the last six months alone, close to 30,000 counterfeit products have been removed, helping maintain the integrity of their products and supply chains while allowing Les Mills to focus on delivering new and exciting fitness experiences to clubs and instructors worldwide.

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Brands like Les Mills harness Corsearch Zeal 2.0 — our AI-native Brand Protection technology — to drive results. Rather than focusing on vanity metrics, they deliver real outcomes: cleaning priority platforms, safeguarding consumers, and preserving carefully built brand trust.

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