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Corsearch Zeal 2.0: From Vanity Metrics to Tangible Brand Protection Impact
- Brand Protection
Move beyond vanity metrics with the Cleanliness Score™, giving you an accurate measure of infringement visibility and brand risk.
Takedown volume has long been the default performance metric in Brand Protection — tracking how many infringing listings or posts are removed across digital platforms. While this shows activity, it doesn’t prove impact. Takedown counts can climb without actually reducing consumer exposure to counterfeits or improving the visibility of genuine listings.
For Brand Protection teams and C-suite leaders alike, the question is shifting: ‘Are we actually winning? Are fewer fake products showing up in front of consumers?‘
And that’s the challenge — measuring visibility, not just volume.
Why is it so hard to see the real picture?
The reality is most Brand Protection teams are flying blind when it comes to understanding what consumers actually see. Platforms are dynamic. Search results shift constantly. Personalization algorithms can vary listings based on user profiles, location, and engagement history. Most Brand Protection platforms and enforcement tools aren’t built to surface this level of insight.
Existing avenues to measure enforcement effectiveness are limited. Manual point in time benchmarks and studies are often incomplete and don’t reflect what’s happening in real time. And without full visibility of infringement saturation and brand risk, there is little data to prove meaningful impact — meaning continued enforcement actions are akin to shooting in the dark.
Enter the Cleanliness Score™: A real measure of digital brand health
Until now, there was no meaningful way to measure the real impact of your Brand Protection strategy. No shared language for legal, brand protection, and marketing teams to align on what “success” actually looks like. No clarity on whether your brand is being found for the right reasons — or hijacked for the wrong ones.
This is the brand risk visibility gap that Corsearch Zeal 2.0’s Cleanliness Score™ was built to close.
Corsearch’s proprietary Cleanliness Score™ is the first industry metric that shows you the saturation of fakes and copycats for your brand on key digital channels. It’s not a vanity number. It’s a visibility tool — one that finally lets teams see how well their Brand Protection efforts are working, where the gaps are, and what to fix next.
What it measures:
- The percentage of non-infringing listings for your most important keywords on your most important platforms
- A week-by-week snapshot of platform cleanliness, keyword risk, and brand exposure
How the Cleanliness Score™ is calculated in Corsearch Zeal 2.0
Powered by the AI-native architecture of Corsearch Zeal 2.0, the Cleanliness Score™ leverages automation, classification models, and human-in-the-loop validation to generate a reliable and repeatable view of online channel health.
Here’s how it works:
- Scraping priority search results: The Cleanliness Score™ scrapes the top organic results for your priority keywords on each platform. In other words: the listings your customers first see when searching for your brand on marketplaces and social media platforms.
- Moderation & AI classification: We identify infringements as a part of standard enforcement workflows, performed by a mix of human-in-the-loop and automation. For items that fall outside of the workflow, we deploy AI prediction that is trained on historical moderation data.
What you can see and do with Cleanliness Score™ in Corsearch Zeal 2.0
The Cleanliness Score™ isn’t just a number — it’s an intelligence-built dashboard that helps you prioritize resources, benchmark performance, and communicate value across your organization. It’s also a master top-level business metric that helps you to refine your Brand Protection strategy over time.
Use the Cleanliness Score™ to monitor:
- Overall cleanliness by keyword
Identify which search terms are most polluted and where to focus your enforcement. Filter by region, platform, or language to localize strategy.
- Cleanliness over time
Visualize progress or emerging issues on a monthly timeline. This allows teams to show whether things are improving, stagnating, or getting worse.
- Cleanliness by platform
Compare which platforms are performing better (or worse) at surfacing genuine content – and hold them accountable.
- Breakdown by infringement type
Understand what kinds of abuse are most visible – whether that’s counterfeits, impersonators, lookalikes, or unauthorized sellers.
Why it matters for stakeholders across your business
The Cleanliness Score™ gives Brand Protection leaders a performance metric they can take to senior leadership, showing exactly how their efforts are improving brand visibility, reducing infringement saturation, and protecting revenue.
Think of the metric as a brand hygiene check. The higher the score, the healthier your digital shelf. The lower it is, the more consumer trust, revenue, and visibility you’re likely losing – critical business outcomes that your Brand Protection strategy is impacting.
These are the metrics that key stakeholders and senior leadership ultimately care about; linking your strategy to them makes it easier to demonstrate your Brand Protection program’s positive impact on the business. Simply put, you can move the needle from cost-centre to impact-generator.
The Cleanliness Score™ also enables smarter decision-making. Brands can:
- Prioritize enforcement on platforms with low scores
- Spot keyword trends to catch emerging threats
- Identify gaps in moderation or detection coverage
For the C-suite, it’s a strategic metric:
- Show real progress through a positive score
- Tie brand protection efforts to commercial goals
- Prove ROI through reduced consumer exposure and cleaner platforms
Suddenly, your Brand Protection program becomes a source of strategic insight — not just risk mitigation.
How we compare: the competitive advantage
Some providers offer visibility scoring, but it’s often shallow, inconsistent, or hard to trust. Here’s how Corsearch does it differently:
| Feature | Corsearch Zeal 2.0 Cleanliness ScoreTM | Other Vendors |
| Top Search Result Analysis | ✅ Yes – per keyword and platform | ❌ Often random samples or platform-level summaries |
| Custom Moderation Rules | ✅ Client-specific enforcement logic | ⚠️ Generic or black-box rules |
| Hybrid AI + Human System | ✅ Yes – AI models + human QA | ❌ Either manual-only or unclear automation |
| Score Transparency | ✅ Full dashboard view with filtering | ⚠️ Limited visibility, often buried |
| Daily updates | ✅ Score recalculated daily | ❌ Often done monthly Metrics disconnected from action |
While others may show activity, we show outcomes — and empower you to act on them directly within the platform.
Built into Corsearch Zeal 2.0 from the ground up
The Cleanliness Score™ is a core feature of Corsearch Zeal 2.0 — our AI-native Brand Protection platform — built to match the scale, speed, and sophistication of modern threats.
By combining semi-exact image matching, adaptive keyword detection, seller clustering, and automated enforcement, Corsearch Zeal 2.0 doesn’t just spot more threats — it helps brands clean up platforms faster and more thoroughly.
And with the Cleanliness Score™, brands can finally measure that impact in real terms. No more guesswork, no more vanity metrics.
If you’re ready to stop guessing — and start knowing — how your brand is really performing online, we’d love to show you how it works.
Ready to see your Cleanliness Score™?
Book a demo of Corsearch Zeal 2.0 to see the full picture.
