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Taking the Fight to Counterfeit Cosmetics | Via Cosmetics Design Europe
In a two-part special by Cosmetics Design Europe, industry experts, including Katerina Vlachos, Senior Brand Protection Partner (Corsearch), delve into the rising threat posed by counterfeit cosmetics.
Part 1 highlights how counterfeit beauty products often contain harmful substances and pose severe health risks to consumers. Katerina addresses the global nature of the issue, noting the challenges brands face due to the rapid digital spread of counterfeits and the importance of advanced technology to combat the problem.
In Part 2, the focus shifts to solutions and regulatory frameworks designed to curb the distribution of fake cosmetics. Katerina emphasizes the need for collaboration between brands, eCommerce platforms, and authorities. She advocates for continuous innovation in anti-counterfeiting tools and the role of consumer education in reducing counterfeit purchases.
