Speak to one of our experts
Find out how Corsearch can help you establish, monitor, and protect your brand with confidence.
Gain visibility of threats to your brand and IP instantly
Save hours of manual review time
Enforce hundreds of threats in an instant
Proactively protect your brand and prove the value to your business
“Speed is a crucial thing. The tool needs to be easy to implement, user-friendly and logical from our standpoint.”
Axel Rahnberg
Legal Counsel at H&M
Speak to one of our experts
Find out how Corsearch can help you establish, monitor, and protect your brand with confidence.
Request a 15 minute personalized demo
Demo our technology to see why Corsearch is the right choice for you.
Gain visibility of threats to your brand and IP instantly
Save hours of manual review time
Enforce hundreds of threats in an instant
Proactively protect your brand and prove the value to your business
“Speed is a crucial thing. The tool needs to be easy to implement, user-friendly and logical from our standpoint.”
Axel Rahnberg
Legal Counsel at H&M
Request a 15 minute personalized demo
Demo our technology to see why Corsearch is the right choice for you.
Speak to one of our experts
Find out how Corsearch can help you establish, monitor, and protect your brand with confidence.
Gain visibility of threats to your brand and IP instantly
Save hours of manual review time
Enforce hundreds of threats in an instant
Proactively protect your brand and prove the value to your business
“Speed is a crucial thing. The tool needs to be easy to implement, user-friendly and logical from our standpoint.”
Axel Rahnberg
Legal Counsel at H&M
Speak to one of our experts
Find out how Corsearch can help you establish, monitor, and protect your brand with confidence.
Brand Protection
Blogs

Taking back control on the Internet – who should pay?

Corsearch

The Supreme Court heard the Cartier appeal on Tuesday, 30 January.

The Supreme Court of England and Wales occupies a building in Parliament Square, London. It takes its place in a quadrangle together with the Houses of Parliament, the Treasury and Westminster Abbey. The Court’s proximity to the centre of Government and Church is deliberate. The Court is a separate and essential element in the legislative structure of the State. Separation and independence are fundamental when the UK’s highest Court is required to grapple with issues that are directly relevant to Government policy.

On Tuesday, 30 January, the Supreme Court heard an appeal in the Cartier case. This case concerns the actions that broadband Internet Service Providers (ISPs) can take to prevent unlawful activity online.

The Government’s policy on the Internet and the enhanced and proactive role that Internet operators can play was the focus of the Prime Minister’s speech in Davos. Theresa May spoke forcefully about the transformational and positive effects of the Internet. She also highlighted once again how the Internet can be used to enable unlawful activity on a scale that dwarfs that perpetrated in the offline world. She urged technology companies and their investors to “play their part and do more” to deal with “harmful and illegal online activity”.

In the Cartier case, the High Court and the Court of Appeal have so far determined that when it comes to tackling the unlawful sale of counterfeits online, ISPs can be required to implement technical measures to block websites that are focused on selling fakes. In essence, if a website is established with the aim of selling fake goods to a global market, there is no reason why this type of site should be given the lifeblood of the Internet to enable it to prosper. Instead, the site should be blocked by ISPs so that it is not accessible. In making this decision, the UK courts have determined that it is the ISPs that should have to incur the cost of implementing the technical measures that they have available to them to ensure that the blocking is effective.

When the Supreme Court hears the appeal in this case on Tuesday, we can expect that the court room will be full. In addition to interest from the public, there are also interventions from the film industry and music industry as well as mobile network operators and an organization called Open Rights Group (purporting to represent the interests of Internet users).

Whilst the case itself is limited to the facts of the particular websites and the particular measures that can be taken by UK ISPs, the broader issue is fundamental to society and the rule of law. As such, the Court’s judgment is likely to have significant repercussions.

If it is in the interests of our country to have terrorist videos removed from Facebook, should the taxpayer foot the cost of ensuring this or should Facebook?

If there are websites dedicated to promoting self-harm and suicide, should these sites be removed from Internet search engines? If so, should the taxpayer pay to get them removed or should Google and others do more? If there are websites selling counterfeit goods, should they be removed/blocked? Who should pay? The owner of the rights or should the Internet businesses foot the cost?

The legal arguments around these questions are of course very involved. In the offline world, it has generally been the case that where someone needs help from a third party, that person needs to pay to get the help. So, if someone commits a fraud against an individual or company and help from banks is needed to work out where the money has gone, the banks can recover their costs of providing the required information.

In the Internet context, there is not so much case law on the question of who pays, but there is a lot of legislation that puts Internet operators in a very different position. Internet operators have the protection of special immunities that have allowed big businesses to grow without fear of liability. Potentially, without immunities from prosecution, a provider like BT could be liable for its part in transmitting unlawful content. Without immunities, YouTube could never have built up its operation by hosting vast amounts of copyrighted video content and only removing individual items when asked to do so. So, in the Cartier case, the argument is that the special and protected position of Internet operators changes things. Although Internet operators can be sued for damages, they should have to foot the cost of doing what they can to stop unlawful activity.

At Corsearch, one of our goals is to make the internet better for business and their customers. In the Cartier case, Corsearch technology was used to provide evidence that established that site blocking had worked in other contexts and that it was likely to work when stopping access to websites selling fake products.

We believe that there is a lot more that technology can do to help to re-establish the operation of the law online – both using the technical infrastructure of the internet and technologies like those developed by Corsearch to enable effective and scalable monitoring and enforcement.

We hope the Supreme Court will agree.

___

Corsearch is committed to helping brands and rights holders protect their IP and customers in the ever challenging online environment. For more information, please contact us.

See how PharmaCheck™ accelerates name qualification

From early-stage screening to post-clearance checks, we help you move faster with confidence — while avoiding missteps new, and help you move forward — faster.

Meet Speakers

No items found.
resources

Tags
Litigation
Resources

Similar resources

Blogs
Brand Protection
The Strategy of ‘Service Tracks’ in 2026
March 3rd, 2026
Blogs
Brand Protection
Corsearch Ranked “Highly Recommended” in Two Categories for WTR 1000 (2026)
February 24th, 2026
Blogs
Brand Protection
Dupe Culture in Toys & Games: How to Protect Your Brand
February 23rd, 2026
Blogs
Brand Protection
GLP-1s: The Good, The Bad, The Ugly
February 11th, 2026
Blogs
Brand Protection
Interview: CVAN - The Ultimate Solution for Online IP Protection
January 14th, 2026
Blogs
Brand Protection
Interview: Unlocking the Future of Brand Protection with Corsearch LABS
January 14th, 2026
Blogs
Brand Protection
How CONNETIX Levelled Up Their Brand Protection Strategy
January 4th, 2026
Blogs
Brand Protection
2025: The Year of Zeal 2.0 - How We Redefined Brand Protection for an AI-Native Era
December 18th, 2025
Blogs
Brand Protection
The Risk of Gray Trade: Product Safety and Post-Market Surveillance
November 23rd, 2025
Blogs
Brand Protection
Revenue Recovery & Schedule A Litigation: A High Impact, Scalable Way to Fight Counterfeits
September 12th, 2025
Blogs
Brand Protection
Revenue Recovery & Schedule A Litigation: A High Impact, Scalable Way to Fight Counterfeits
September 11th, 2025
Blogs
Brand Protection
The Brand Protection Blueprint for Today’s Fast-Moving Digital Threats
August 26th, 2025
Blogs
Brand Protection
Inside Corsearch Zeal 2.0’s Visual Detection Engine: Smarter, Scalable Brand Protection
August 13th, 2025
Blogs
Brand Protection
From Monitoring to Mastery: The Evolution of Online Brand Protection
July 21st, 2025
Blogs
Brand Protection
When Brand Protection Tools Miss the Mark: Claims Vs. Capability
July 6th, 2025
Blogs
Brand Protection
Trademark Solutions
The Next Layer of Brand Protection: Why Trademark Watching Matters
July 3rd, 2025
Blogs
Brand Protection
Trademark Solutions
Pairing Trademark Watching with Corsearch Zeal 2.0 for Full-Spectrum Brand Defense
July 3rd, 2025
Blogs
Brand Protection
When Counterfeits Go Viral: What Brands Can Learn from the Lafufu Craze
June 29th, 2025
Blogs
Brand Protection
Automation in Action: How Corsearch Zeal 2.0 Triples Analyst Productivity
June 18th, 2025
Blogs
Brand Protection
How the CHIPS Act is Quietly Revolutionizing Anti-Counterfeiting in Semiconductors
June 8th, 2025
Blogs
Brand Protection
An Invisible War: The Growth of Dupe Culture & Its Ramifications for Brands
June 5th, 2025
Blogs
Brand Protection
Corsearch Zeal 2.0: From Vanity Metrics to Tangible Brand Protection Impact
May 26th, 2025
Blogs
Brand Protection
From Volume to Value: How Corsearch Zeal 2.0 Redefines Brand Protection
May 11th, 2025
Blogs
Brand Protection
Tariffs & Supply Chain Monitoring: How to Remove Counterfeits & Prevent Leakages
April 24th, 2025
Blogs
Brand Protection
Don’t Let Tariffs Amplify Losses from Counterfeits
April 16th, 2025
Blogs
Brand Protection
How Brands Can Shift Gen Z Attitudes Toward Counterfeiting
March 18th, 2025
Blogs
Brand Protection
How to Combat Infringement Surges During the Holiday Season
January 30th, 2025
Blogs
Brand Protection
The Emergence of Counterfeit Haul Videos and How Brands Can Combat Them
December 9th, 2024
Blogs
Brand Protection
Brand Protection in Pharma: Combining Online Enforcement with Expert Investigations
November 14th, 2024
Blogs
Brand Protection
Pandabuy: How Corsearch Intelligence Helped Take Down a Global Counterfeiting Empire​
November 6th, 2024
Blogs
Brand Protection
Staying Ahead of Online Risks with Brand Intelligence Dashboards
November 5th, 2024
Blogs
Brand Protection
Investigate the Source: Uncover the People & Organizations Behind IP Infringement
October 7th, 2024
Blogs
Brand Protection
Removing Gray Market Threats Using Advanced AI and Human Expertise
August 28th, 2024
Blogs
Brand Protection
Corsearch Partners with Proof Authentication to Provide Top-Tier On-Product Brand Protection
August 28th, 2024
Blogs
Brand Protection
Combatting Counterfeits Using the Power of Advanced AI and Human Expertise
August 7th, 2024
Blogs
Brand Protection
Exploring the Threat Landscape: Counterfeits & Fakes
August 5th, 2024
Blogs
Brand Protection
Tackling Brand Impersonation Using the Power of Advanced AI and Human Expertise
June 12th, 2024
Blogs
Brand Protection
Exploring the Threat Landscape: Brand Impersonation
June 11th, 2024
Blogs
Brand Protection
Protecting Your Brand: How to Remove Counterfeits from Online Marketplaces
February 28th, 2024
Blogs
Brand Protection
Protecting Your Brand: How to Remove Counterfeits from X (Formerly Twitter)
February 14th, 2024
Blogs
Brand Protection
How Gray Is Your Market? Identifying Gray Market Issues and Strategies to Combat Them
January 22nd, 2024
Blogs
Brand Protection
The Growing Threat Posed by Phishing and Brand Impersonation
December 12th, 2023
Blogs
Brand Protection
The Competitor You've Never Heard of: The Modern-Day Counterfeiter
December 3rd, 2023
Blogs
Brand Protection
A Marketplaces Perspective to Bad Actor Seasonality
November 27th, 2023
Blogs
Brand Protection
Have You Properly Locked Your Domain Portfolio?
November 7th, 2023
Blogs
Brand Protection
Protecting Your Brand: How to Remove Counterfeits from Alibaba
September 27th, 2023
Blogs
Brand Protection
Protecting Your Brand: How to Remove Counterfeits from Facebook
August 23rd, 2023
Blogs
Brand Protection
Trademark Solutions
What’s the Difference Between Copyright and a Trademark?
August 15th, 2023
Blogs
Brand Protection
Protecting Your Brand: How to Remove Counterfeits from eBay
August 13th, 2023
Blogs
Brand Protection
Protecting Your Brand: How to Remove Counterfeits from Amazon
August 1st, 2023
Blogs
Brand Protection
The Dark Side of Luxury: Unveiling the Scale & Dangers of Counterfeits
July 31st, 2023
Blogs
Brand Protection
How To Combat the Hidden Dangers of Counterfeit Lipstick
July 28th, 2023
Blogs
Brand Protection
Instagram Threads: Consumers Exposed to Impersonation Profiles & Counterfeits
July 17th, 2023
Blogs
Brand Protection
Counterfeit Tequila: The Growing Threat to Consumers & Brands
July 10th, 2023
Blogs
Brand Protection
Fireside Chat with Deborah A. Hampton at Chemours: Career & Accolades in IP
March 7th, 2023
Blogs
Brand Protection
Trademark Solutions
Valentine’s Day: Trademark Filings & Tips to Protect Your IP
February 13th, 2023
Blogs
Brand Protection
Fireside Chat with Mike Sweeney: IPO & Thought Leadership
February 8th, 2023
Blogs
Brand Protection
Cloudflare & Rogue Website Enforcement: Q&A with Corsearch Experts
February 2nd, 2023
Blogs
Brand Protection
Why Brand Impersonation is Increasing on Twitter & How to Combat It
December 11th, 2022
Blogs
Brand Protection
Trademark Solutions
NFTs: Trademark Applications & Online Enforcement Insights
November 14th, 2022
Blogs
Brand Protection
Brand Protection in the Metaverse: What Brands Need to Know
November 14th, 2022
Blogs
Brand Protection
Trademark Solutions
NFTs: Friend or Foe for Brand Owners?
November 14th, 2022
Blogs
Brand Protection
Trademark Solutions
How to Create, Build, and Maintain Brand Strength
November 14th, 2022
Blogs
Brand Protection
Falsified Diabetes Medicines Threaten Patients & Manufacturers
November 13th, 2022
Blogs
Brand Protection
The Beatles File Lawsuit to Stop Counterfeits
November 8th, 2022
Blogs
Brand Protection
Brand Protection KPIs: How to Focus on Outcomes, Not Takedowns
August 3rd, 2022
Blogs
Brand Protection
How to Build a Winning Business Case for Brand Protection
August 3rd, 2022
Blogs
Brand Protection
Drive E-commerce Sales in Luxury & Fashion with Brand Protection
July 14th, 2022
Blogs
Brand Protection
Brand Protection & Social Media: Tackling Scams & Impersonation
May 19th, 2022
Blogs
Brand Protection
In Support of the US Domain Reform for Unlawful Drug Sellers Act
March 30th, 2022
Blogs
Brand Protection
What does the future of e-commerce mean for brand protection teams?
February 23rd, 2022
Blogs
Brand Protection
How Brands Can Successfully Navigate the Threat Landscape on Social Media
February 2nd, 2022
Blogs
Brand Protection
2022: Insights and actions at scale – to protect your brands and consumers online
January 12th, 2022
Blogs
Brand Protection
Top Priorities for Brand Protection Teams in 2022
January 9th, 2022
Blogs
Brand Protection
Brand Protection: 2021 in Review
December 19th, 2021
Blogs
Brand Protection
6 Things to Know About  Singles’ Day: Fakes, Apps, and Cyber Attacks
November 10th, 2021
Blogs
Brand Protection
Holiday Season Brand Protection Strategy
November 9th, 2021
Blogs
Brand Protection
Trademark Solutions
Online Brand Protection: Challenges and Solutions
November 3rd, 2021
Blogs
Brand Protection
Trademark Solutions
How To Claim a Trademark on the Top Six Social Media Platforms
October 28th, 2021
Blogs
Brand Protection
Trademark Solutions
What Is a Trademark and Why Are They Important?
October 28th, 2021
Blogs
Brand Protection
Trademark Solutions
Holiday Trademarks — Tricks and Treats
October 27th, 2021
Blogs
Brand Protection
INSYNC Virtual Summit November 2021 – Interview with Simon Baggs and Robert Stolk
October 26th, 2021
Blogs
Brand Protection
Brand Protection & Halloween: How to vanquish ghastly threats
October 19th, 2021
Blogs
Brand Protection
Round Table: Online Brand Protection in the Football Industry
October 9th, 2021
Blogs
Brand Protection
The INSYNC Community and Virtual Summit
September 22nd, 2021
Blogs
Brand Protection
The Shop Safe Act, the Inform Consumers Act & Potential for Platform Liability in the US
August 19th, 2021
Blogs
Brand Protection
Round Table: E-commerce Legislative Developments – What Changes Should Brands Push For?
August 19th, 2021
Blogs
Brand Protection
Round Table: How Media & Entertainment Brands Are Tackling Online Threats
August 8th, 2021
Blogs
Brand Protection
The Digital Services Act: What do Brand and Content Owners need?
August 2nd, 2021
Blogs
Brand Protection
Brand Protection & NFTs: Scams, Fakes & How to Mitigate Risks
July 1st, 2021
Blogs
Brand Protection
The Digital Services Act Unwrapped: Initial Implications for Platforms, Brands and Consumers
June 15th, 2021
Blogs
Brand Protection
Round Table: How Are Businesses Structured to Address the Evolving Brand Protection Landscape?
June 14th, 2021
Blogs
Brand Protection
Protect Online Consumer Experience: Audit and Control Your Brand’s Digital Footprint
May 12th, 2021
Blogs
Brand Protection
The Commercial Impact of Tackling Repeat Infringers on E-commerce Platforms
April 25th, 2021
Blogs
Brand Protection
Can the current regulatory landscape tackle growing brand misuse online?
April 19th, 2021
Blogs
Brand Protection
Platforms' key role in protecting consumers from fake vaccines and COVID-related scams
April 11th, 2021
Blogs
Brand Protection
How and Why Search Engines Must Take Responsibility for Tackling Counterfeiters
April 6th, 2021
Blogs
Brand Protection
Round Table: How to Deal with Problematic Sellers on Shopee and Tokopedia
March 29th, 2021
Blogs
Brand Protection
Brand Protection United: How Mondelēz International Put an End to Siloed Working
March 29th, 2021
Blogs
Brand Protection
How to Use Case Management: Examples from Anti-Counterfeiting and Brand Protection
March 23rd, 2021
Register to Webinar
Day: 
Time: 
 ET