Why It’s Time to Transition From the Corsearch Platform to TrademarkNow

What’s the Difference Between the Corsearch Platform and TrademarkNow? 

The Trademark industry has always been defined by the pursuit of accuracy in the service of risk mitigation, but the tools we use to achieve that accuracy have completely transformed. 

To understand where the industry is heading, and why migrating to an AI-native platform like TrademarkNow is an essential step, it helps to look at how far we’ve come in the industry.

Here is a look at the history of Trademark solutions, how the workflow has evolved, and why the paradigm shift to TrademarkNow is the logical next step for your practice.

The Legacy Era: Paper, Cd-Roms, and the Problem of Data

Before the era of online software-as-a-service (SaaS), the Trademark clearance workflow was a massive physical undertaking. In the 1970s and 1980s, searches relied heavily on card catalogs. Even when early electronic searches arrived on CD-ROMs, the output was still entirely analog.

We used to collate findings into bound, physical clearance reports that frequently spanned 300 to 500 pages. These massive documents required a slow, two-phase review process: a junior paralegal or associate would manually flag pertinent records, followed by a senior lawyer who constructed the final opinion.

The biggest challenge was data freshness. Between infrequent database updates, manual processing time, and physical shipping, the data was often a week or more out of date by the time it reached the client. An opinion was only as good as the freshness of the data it was based on, and the sheer difficulty and expense of obtaining all the necessary data types made the legacy system highly inefficient.

Digitizing the Workflow With the Corsearch Platform

At Corsearch, we have a 75-year history of making "big bets" to push the Trademark and Brand Protection industry forward - working with clients whose Trademarks date back as far as 1887. In 2004, we made our first major digital leap by launching Corsearch Advantage, now known as the Corsearch Platform..

Introducing the Corsearch Platform was a calculated risk; the industry wasn't sure if Trademark professionals would adopt a new electronic way of working. But the bet paid off, positioning us as a forward-looking, technology-first leader. The Corsearch Platform marked the industry’s first real digital solution, supporting a significant portion of a client's workflow across three main areas:

• Screening
• Clearance
• Protection and Watching

It introduced structured queries, giving users the flexibility to locate relevant results comprehensively. It also featured a highly flexible opinion writer tool that allowed for deep customization of the final work product.

But technology moves fast. While the Corsearch Platform was incredibly successful and laid the groundwork for digital Trademarking, there are now new tools that can further improve the way legal teams and brand owners manage their IP portfolios. 

Today, the demands on legal teams require a faster, more intuitive solution with a modern user experience.

The Next Evolution: TrademarkNow

To address the modern pressures of cost, time, and usability, we acquired and integrated TrademarkNow. This wasn't just another software update; TrademarkNow is an AI-native tool built from the ground up to revolutionize screening and watching in the Trademark life cycle.

What sets TrademarkNow apart is its DNA. While other platforms simply hired AI developers, TrademarkNow was founded by professionals who possessed deep expertise in both artificial intelligence and Trademark law. 

Behind its modern, fast, and user-centric interface, TrademarkNow utilizes multiple specialized AI agents to handle the heavy lifting in real-time. 

The features include:

• NameCheck
• ExaMatch
• LogoCheck 

All of these help to provide AI-automated searches that make the platform incredibly fast and accessible.

The Paradigm Shift 

For our long-time Corsearch Platform users, the most noticeable difference when migrating to TrademarkNow isn't just the sleek interface - it is a complete paradigm shift in how you search:

Search methodology: Additive vs. Subtractive 

In systems like the Corsearch Platform, the methodology is strictly additive. You begin with an empty screen and must piece together your search to build your data set. In contrast, TrademarkNow utilizes a subtractive methodology through the ExaMatch feature - allowing you to strategically pare down the results rather than hunting for them from scratch.

The starting point: Blank Slate vs. Instant Context 

When you start a search in the Corsearch Platform, you are met with a blank slate that relies entirely on your manual input to generate the first piece of data. TrademarkNow flips this dynamic. It instantly presents you with a comprehensive set of all relevant records the moment you enter your core criteria, allowing you to see the broader Trademark landscape.

User action: Manual Queries vs. Intuitive Filtering 

With the Corsearch Platform, your primary action is constructing complex, often cumbersome queries to pull data into your view. If your query structure is slightly off, you may risk missing certain threats. With TrademarkNow, your action shifts to applying intuitive filters that narrow down a comprehensive data set. This significantly reduces the risk of human error in query construction and speeds up the review process.

The AI in TrademarkNow instantly presents all relevant records, allowing you to quickly filter them down. It replaces the pyramid-building of traditional methods with a rapid, subtractive approach.

The goal of TrademarkNow is not to replace the nuanced judgment of a Trademark attorney - it is designed to eliminate the manual, time-consuming tasks that slow you down.

6 Reasons to Use Trademarknow

Moving to TrademarkNow gives you access to a range of features designed to streamline the workflow of IP professionals:

1. Faster Clearance

• 40% faster trademark clearance workflows
• AI-powered phonetic, semantic, and visual similarity analysis
• Follow-up searches directly from results
• Built-in transliteration insights
• Faster loading and a modern interface with more insights

The impact:

Frees up attorney and paralegal time for higher-value work.

2. 50–70% Faster Watch Review

• AI-enhanced filtering eliminates duplicate notices
• Smarter prioritization and grading
• Enhanced tagging and workflow tools
• No sluggish loading delays

The impact:

Significantly reduced review time and lower enforcement escalation risk.

3. Holistic Global Intelligence

• Live Trademarks: Instantly see associated filings by the same owner
• Analyze: Discover portfolio trends, oppositions, competitive patterns
• Harmonized global view across jurisdictions

The impact:

Reduce cross-referencing, reduce foreign agent dependency, reduce cost.

4. Real-Time PTO Tracking

• Direct PTO links for latest updates
• Automated version tracking of mark changes
• Ongoing status monitoring beyond publication

The impact:

Less risk of missing critical developments.

5. Integrated Search + Watch + Intelligence

• Run follow-up searches inspired by watch notices instantly
• Portfolio-level insights unavailable in CGP
• Built-in analytics

The impact:

Move from reactive monitoring to strategic portfolio intelligence.

6. Operational Simplification

• One consolidated invoice
• One renewal date
• A unified and modern platform

The impact:

Less administrative burden. Simpler internal management.

Why Upgrade Now? 

Trademark workloads are growing in volume and complexity. Teams need faster answers, clearer insight, and tools that support better decisions. 

TrademarkNow brings search, watch, and portfolio intelligence together in one modern platform. 

"My advice to other legal teams is to embrace new platforms from established providers because they are designed to be better. The dedication to learning the new system is worth the effort, especially given the provided support." 

^{Bobby Morgan | In-House Counsel at Scotts} 

Read the full story of Scotts in our recent case study.

Our Investment in AI Solutions

Corsearch has been developing solutions leveraging AI for 15 years, and our technology team has 100+ years of combined experience specifically in AI and how to apply it to Trademark workflows. 

We’ve backed this commitment by investing more than $25M in AI and technology, and we have unmatched real-world experience, with 50,000 trademark practitioners using TrademarkNow.

Using our experience, we’ve developed a deep domain expertise in the workflow of trademark professionals - this allows us to apply AI in ways that add value and confidence to practitioners who ultimately need to make judgment calls.

In Trademark law, speed alone is not enough - we understand that IP professionals need context, defensibility, and judgment. Our State of Trademarks 2026 report uncovered that 51% of teams are actively exploring AI, which is a 10% increase year-over-year.  

78% of respondents preferred a hybrid model - AI combined with human expertise.

We believe in a future of hybrid intelligence where the precision of AI informs expert decision-making. We believe in technology that enhances human judgement, not replaces it. 

Speak to Corsearch today and get introduced to the newest innovation in Trademarking tools - TrademarkNow.