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It has been a year of rapid technological shifts in the legal sector.
As AI integration accelerates, understanding how automation is reshaping the industry is critical for informed decision-making.
To capture a precise picture of current AI adoption, we surveyed over 230+ leading Trademark practitioners - including in-house counsel and law firms across North America and EMEA - to get a pulse on the current state of AI adoption.
The data reveals an industry moving forward with calculated confidence: professionals are embracing technology to surface insights faster, but recognizing human expertise remains critical.
Here are the key insights from our latest research:
The hybrid model is essential
Nearly 80% of practitioners prefer a hybrid approach. Even as AI's capabilities expand, practitioners recognize that human nuance and expertise remain absolutely non-negotiable in Trademark management.
Experimentation is accelerating
Compared to 2025, a significantly larger portion of the industry is actively exploring AI's potential. AI's potential. Over half of our respondents are now moving beyond the "wait and see" phase, actively experimenting with how these tools can streamline their heavy workloads.
Multi-jurisdictional enforcement remains a primary challenge
Despite technological advancements, the complexities of enforcing Trademarks across different jurisdictions continue to be the most significant operational hurdle.
Download the 2026 State of Trademarks Infographic to discover:
- Sector-by-sector breakdowns: See how tech adoption rates compare across 6 key industries, including pharma and FMCG.
- The ‘Top 5’ AI use cases: Find out exactly how your peers are using AI every day - from streamlining clearance searches to drafting correspondence.
- Changing tides: A look at how practitioner attitudes have shifted since 2025, and what they predict for the years ahead.
- The enforcement hurdle: A deeper dive into why cross-border enforcement is still the #1 challenge for both corporate teams and law firms, and where resources are being allocated to fight it.
Click here to download the full State of Trademarks 2026 report.
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