The Social Media Threat: A Fashion & Luxury Perspective

Duration: 45 minutes plus Q&A

The fight against counterfeits, dupes, and scams has moved online, and luxury and fashion brands are at the center of the storm. Social media platforms, short-form videos, and livestreams are prime targets for brand abuse, with impersonators promoting fake goods and influencers inadvertently or knowingly pushing counterfeits to millions. Copycat websites, phishing scams, and misleading ads further complicate the issue.

The financial toll is significant, but the greater risk lies in the erosion of consumer trust and brand exclusivity. This session will explore how to address social media-driven threats, identify gaps in current protections, and build a strong anti-counterfeit strategy tailored to the fashion and luxury sectors.

What you’ll learn:

• The evolving social media threat landscape
• Three pillars to protecting your brand on social media
• How to measure the impact of an effective brand protection program
• How to outsmart counterfeiters and build a proactive brand protection strategy for the digital age