Quantifying Digital Infringement: Developing a Program That Focuses on Value to Your Business

Duration: 45 minutes plus Q&A

Legal and Brand Protection teams are being asked to do more with less — more threats to monitor, more platforms to enforce on, and more pressure to prove their worth to the business.

But what if you could quantify the value of every action you take and build a program that scales, prioritizes effectively, and drives measurable ROI?

In this session, Simon Baggs, Executive Chairman of Brand & Content Protection at Corsearch, will show you how to transform your Brand Protection program from a cost center into a strategic function that delivers clear business impact.

What you'll learn:

• A playbook for proving ROI: Learn how to quantify your Brand Protection program’s impact in a way that resonates with executives.
• Smarter prioritization: Use AI and data-driven scoring to focus on the threats that matter most.
• A tangible KPI for success: See how the Cleanliness Score™ helps you measure exposure, benchmark progress, and push platforms to act.
• Actionable next steps: Explore enhanced protection tactics — from engaging search engines to freezing marketplace accounts and collaborating with law enforcement.
• A clear maturity path: Assess your current program and build a roadmap to reach the next level.

Stop firefighting and start delivering measurable business value.