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The Invisible Threat: Your Essential Guide to Modern Brand Protection in the Digital World
Duration: 45 minutes plus Q&A
Navigate the rapidly evolving digital landscape and equip your brand with the essential strategies to combat sophisticated new threats and safeguard your brand's integrity.
Beyond traditional counterfeits, brands now face an invisible war waged through "dupe" culture, hidden links, and AI-generated fakes. This webinar will expose these emerging threats and provide guidance on how to mitigate these in the fast-moving digital age.
This webinar will pull back the curtain on the "dupe" phenomenon, illustrating how seemingly innocent trends normalize fake consumption and erode brand equity, alongside the challenge of real-time monitoring on short-form video platforms which have become fertile ground for the rapid dissemination of fake goods.
Discover the blurred lines of influencer complicity, from accidental promotion to "hidden link" schemes, and the significant legal and reputational risks involved. We'll also delve into the rise of AI-generated fakes, which create hyper-realistic content designed to deceive even the most vigilant consumers. Experts from Corsearch and Eversheds Sutherland will guide you through comprehensive Brand Protection strategies, advanced monitoring techniques, and robust enforcement mechanisms to safeguard your brand in this rapidly evolving digital frontier.
Why attend?
- Spot the threats others miss: Learn how to uncover hidden links, influencer complicity, and AI-generated fakes before they damage your brand.
- Protect your brand value and trust: Understand how “dupe culture” is eroding consumer confidence — and what you can do to stop it.
- Act in real-time, not after the damage is done: Get practical techniques to detect and respond to threats across marketplaces, social, and the wider web.
- Enforce with impact: Explore proven legal and platform-based strategies to take down infringements faster and more effectively.
- Leave with a strategy: Get expert-backed guidance to future-proof your Brand Protection efforts.
See how PharmaCheck™ accelerates name qualification
From early-stage screening to post-clearance checks, we help you move faster with confidence — while avoiding missteps new, and help you move forward — faster.
Meet Speakers
Kate Ellis
Lisa Highet
Lauren Williams
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