From Domain to Defence: How a DotBrand TLD can Strengthen Brand Protection Strategies

Duration: 45 minutes plus Q&A

Strengthen your digital resilience with a unified domain and Brand Protection strategy built for modern today’s online threats.

In an environment where digital threats evolve faster than traditional defences, leading brands are rethinking how they protect their online identity. A dotBrand TLD gives organisations the rare opportunity to own and control a secure slice of internet infrastructure — but it’s most powerful when paired with a broader, strategic approach to domain management, enforcement, and digital risk mitigation.

In this joint session, specialists from Com Laude and Corsearch will  break down how modern domain strategy and advanced Brand Protection capabilities work together to create a resilient, trusted digital ecosystem for your customers. You’ll learn what the next dotBrand application window means for your organisation, and how combining registry ownership with robust monitoring, enforcement, and domain governance can dramatically strengthen your overall brand protection posture.

Key Takeaways:

You’ll leave this session with clarity on how to deliver measurable outcomes for your brand, including:

• Greater control and authenticity across your digital footprint by understanding how a dotBrand TLD eliminates ambiguity, reduces impersonation risk, and reinforces trusted user journeys.
• A stronger, more defensible domain strategy that integrates registry ownership with smart portfolio management, audits, DNS governance, and proactive recovery of high-risk domains.
• Reduced operational and enforcement burden through strategies that minimise abuse and create a cleaner, more secure environment for customers, partners, and internal teams.
• Future-ready protection against emerging threats, with guidance on preparing organisationally, from legal and IT to brand protection and marketing, for the next ICANN round.
• Actionable steps to unify your digital brand protection ecosystem, ensuring dotBrand, domain management, and enforcement activities work seamlessly together rather than in silos.

Your digital identity is one of your most valuable assets - and now is the moment to take greater ownership of it. Learn how to combine the strategic potential of a dotBrand TLD with a modern, holistic Brand Protection approach that keeps you ahead of threats.