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The Imitation Game: Influencers and the Counterfeit Craze
Duration: 45 minutes plus Q&A
Join us for an insightful fireside chat on the rise of influencers, dupe culture, and the evolving challenges in eCommerce. We dive into how influencer marketing is fueling counterfeit sales, the impact of Gen Z on dupe culture, the growing demand for influencer accountability, and how a raid on major counterfeit distributor 'Pandabuy' has disrupted the eCommerce landscape.
Our panel of experts cover:
🤳 The role of influencers in promoting counterfeit products
📦 Lessons learned from Pandabuy and its effects on Brand Protection
✅ The growing push for influencer accountability
👮 Best practices for collaborating with authorities to curb counterfeit sales
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