.svg)
.png)
.svg)
Last week, Playboy Enterprises International, Inc. filed a trademark application for a retro version of its bunny logo — featuring a rabbit sporting a tuxedo. The move comes just one month after Playboy founder Hugh Hefner’s death at age 91.
As reported by TMZ, the “new” logo was filed in international class 16 for paper goods, printed matter, magazines, and trading cards, among other types of merchandise.
Pictured below are the two bunny logos: the iconic Playboy bunny wearing a bowtie appears on the left, while the retro version is on the right:
Art Paul, the founding Art Director of Playboy magazine, designed the original Playboy bunny logo in 1953.
A Playboy spokesperson told TMZ that the company has no plans to change its iconic bunny logo, pointing out that this “new” bunny has been used in the past and the company is simply re-establishing ownership of it.
See how PharmaCheck™ accelerates name qualification
From early-stage screening to post-clearance checks, we help you move faster with confidence — while avoiding missteps new, and help you move forward — faster.
resources
Resources
Similar resources
Blogs
Trademark Solutions
Nice Classification 2026: The Essential Guide for Trademark Professionals
December 15th, 2025
Blogs
Trademark Solutions
Streamlining Pharma Name Clearance: Unified Trademark and Regulatory Review
October 8th, 2025
Blogs
Trademark Solutions
Why Smart Phonetics Matter: How AI is Changing the Game in Trademark Search
August 25th, 2025
Blogs
Brand Protection
Trademark Solutions
The Next Layer of Brand Protection: Why Trademark Watching Matters
July 3rd, 2025
Blogs
Brand Protection
Trademark Solutions
Pairing Trademark Watching with Corsearch Zeal 2.0 for Full-Spectrum Brand Defense
July 3rd, 2025
Blogs
Trademark Solutions
The State of Trademarks 2025: How Legal Teams Balance Automation & Expert Oversight
July 2nd, 2025
Blogs
Trademark Solutions
Common Law Trademarks: Protect Your Brand Without Registration
January 8th, 2025
Blogs
Trademark Solutions
Smarter Trademark Watching: Flexible Solutions for a Crowded Marketplace
November 4th, 2024
Blogs
Trademark Solutions
Navigating USPTO Section 2(d) Office Actions: A Guide for IP Professionals
August 20th, 2024
Blogs
Trademark Solutions
Unpacking the 'Likelihood of Confusion' in Pharmaceutical Trademarks
April 22nd, 2024
Blogs
Trademark Solutions
Hybrid Intelligence in the Trademark Industry: Combining AI & Human Expertise
April 22nd, 2024
Blogs
Trademark Solutions
Reflecting on Alt Legal and Corsearch Live: An Insightful Recap
April 4th, 2024
Blogs
Trademark Solutions
Growth in Industrial Design Registrations Sporadic Over Past Decades
February 27th, 2024
Blogs
Trademark Solutions
Trademark Infringement 101: What You Need to Know to Protect Your Brand
February 21st, 2024
Blogs
Trademark Solutions
How Innovative Solutions Simplify Pharmaceutical Trademark Clearance
December 6th, 2023
Blogs
Trademark Solutions
Conquering Likelihood of Confusion in Pharmaceutical Trademarks
November 19th, 2023
Blogs
Trademark Solutions
How Can Marketing & Branding Agencies Solve the Problem of Name Availability?
October 5th, 2023
Blogs
Trademark Solutions
Removing Roadblocks: How Corsearch is Breaking Barriers for New Brand & Product Names
September 27th, 2023
Blogs
Trademark Solutions
Introducing Name Generator: A Revolutionary Tool for Brand & Product Name Creation and Trademark Clearance
September 17th, 2023
Blogs
Brand Protection
Trademark Solutions
What’s the Difference Between Copyright and a Trademark?
August 15th, 2023
Blogs
Trademark Solutions
Speed Up Pharmaceutical Trademark Clearance with PharmaCheck & TrademarkNow
July 18th, 2023
Blogs
Trademark Solutions
Can You Register Realistic Images of Common Goods as Trademarks?
July 6th, 2023
Blogs
Trademark Solutions
The Importance of Trademark Protection When Copyrighted Works Enter the Public Domain
March 12th, 2023
Blogs
Brand Protection
Trademark Solutions
Valentine’s Day: Trademark Filings & Tips to Protect Your IP
February 13th, 2023
Blogs
Brand Protection
Trademark Solutions
NFTs: Trademark Applications & Online Enforcement Insights
November 14th, 2022
Blogs
Brand Protection
Trademark Solutions
How to Create, Build, and Maintain Brand Strength
November 14th, 2022
Blogs
Trademark Solutions
Trademark Growth In Switzerland Demands Innovative Search Solutions
June 23rd, 2022
Blogs
Brand Protection
Trademark Solutions
Online Brand Protection: Challenges and Solutions
November 3rd, 2021
Blogs
Brand Protection
Trademark Solutions
How To Claim a Trademark on the Top Six Social Media Platforms
October 28th, 2021
Blogs
Brand Protection
Trademark Solutions
What Is a Trademark and Why Are They Important?
October 28th, 2021
Blogs
Trademark Solutions
Brand Valuation in M&A Scenarios: Opportunities and Challenges
October 20th, 2021
Blogs
Trademark Solutions
Brand Clearance Opportunities and Challenges in the Pharma Industry
July 26th, 2021
Blogs
Trademark Solutions
Follow The Leader – The Route To Successful Cannabis Trademark Registration
July 22nd, 2021
Blogs
Trademark Solutions
The New Legend of Zelda Trademarks and 8 Video Game Anniversaries in 2021
July 6th, 2021
Blogs
Trademark Solutions
Trademark Clearance in the Legal Cannabis Industry: Frequently Asked Questions for IP Professionals
April 29th, 2021
Blogs
Trademark Solutions
Sustainable Products and Green Branding: 6 Big Brands That Launched Eco-Friendly Trademarks
April 18th, 2021
Blogs
Trademark Solutions
Changing Brand Establishment Strategies in the Fashion Industry
March 3rd, 2021
Blogs
Trademark Solutions
Seasonal Branding — How To Get Your New Logo Holiday-Ready
February 28th, 2021
Blogs
Trademark Solutions
Four Common Law Trademark Infringement Principles You Need to Know
February 20th, 2021
Blogs
Trademark Solutions
POCA Online Search for Pharmaceutical and Life Sciences Trademark Searches
July 6th, 2020
Blogs
Trademark Solutions
Facebook Shops and Live Shopping: A Guide for Trademark Professionals
June 1st, 2020
Blogs
Trademark Solutions
The Sky v. SkyKick Trademark Case and What it Means for Brands: An IP Perspective
February 26th, 2020
Blogs
Trademark Solutions
TM Versus R – What’s the Difference and Why Does it Matter?
December 18th, 2019
Blogs
Trademark Solutions
Trademark Screening: 4 Ways to Optimize Your Search Queries
September 22nd, 2019
Blogs
Trademark Solutions
Trademark Search Service & Reports: Corsearch Reviews What To Look For
August 6th, 2019
Blogs
Trademark Solutions
How to Protect Your Trademarks on the Top Six Social Media Platforms
June 15th, 2019
Blogs
Trademark Solutions
Recent Trademark Infringement Cases You May Have Missed in 2018/19
May 28th, 2019
Blogs
Brand Protection
Trademark Solutions
Game of Thrones’ IP: Piracy, counterfeits… and bizarre presidential tweets
May 16th, 2019
Blogs
Trademark Solutions
Graphical Representation and International Trademark Registration
January 15th, 2019
