Search Deeper, Launch Bolder: Rethinking Trademark Search for Alcohol Brands

Alcohol brands operate in an increasingly complex trademark environment. Global expansion, evolving consumer preferences, and the growth of non-alcoholic products are creating new clearance challenges across Classes 32 and 33.

Join a panel of industry professionals for a candid, practical discussion on how legal teams and brand owners can strengthen trademark searching, align IP strategy with business priorities, and make more informed risk decisions.

Explore

• Smarter preliminary screening: Geographic, linguistic, surname, TTB COLA, and market-presence checks
• Business-aligned clearance: Moving beyond register results to provide practical, commercially relevant guidance
• Global search strategy: Prioritizing jurisdictions while balancing protection, cost, and expansion plans
• Changing market dynamics: Navigating potential conflicts between alcoholic and non-alcoholic beverage brands
• Registration versus use: Helping internal teams understand availability, registrability, and enforcement limitations
• Real-world lessons: Customer experiences involving clearance, registration, and opposition matters

Event details

• 22 September  2026
• 11:00am PDT | 2:00pm EST | 7pm BST | 8pm CEST
• 60 Minutes
• Virtual roundtable discussion

Ready to Search Deeper?

Hear how peers are refining their search strategies, managing internal expectations, and building stronger partnerships between legal teams, business stakeholders, and outside counsel. Bring your questions and experiences for an interactive discussion - register now.