AI & IP USA 2026: Rethinking Brand Protection in the Age of AI

AI is changing IP. It is also changing the threats brands face.

Corsearch is joining AI & IP USA 2026 in New York, bringing together senior IP, legal and technology leaders to explore what AI means for the future of intellectual property.

As organisations look at how AI can improve efficiency, decision making and legal workflows, the technology is also reshaping the risks IP teams need to manage. Counterfeiters can create more convincing listings, content and reviews at scale, making infringement harder for consumers to recognise and putting greater pressure on brands to detect and disrupt threats quickly.

At AI & IP USA, we’ll be speaking with IP and brand protection leaders about how AI is changing both sides of the equation, and how brands can build smarter, more effective protection strategies in response.

We’ll be discussing:

• How AI is changing the scale and sophistication of online infringement
• Where AI powered intelligence can help uncover threats and wider networks
• How enforcement priorities need to evolve as traditional signals become less reliable
• Why online intelligence should connect with investigations and offline action
• How brand protection teams can demonstrate impact beyond takedown volumes

Meet the Corsearch Brand Protection team

Our team will be onsite throughout AI & IP USA to meet with brand owners, IP leaders and legal teams.

Whether you’re reviewing your current Brand Protection strategy, exploring how AI can support your team, or looking for ways to move beyond reactive enforcement, we’d love to hear what you’re working on and share what we’re seeing across the market.

Join our roundtable

Who Bears the Cost? Brand Protection When Consumers Can't Tell the Fakes Apart

Hosted by Vinny Minhas, VP, Brand Protection, Go to Market, North America at Corsearch

A counterfeit sale looks like a single transaction, but the impact goes much further. A consumer believes they are buying the genuine product. The brand absorbs the reputational damage. Trust in the marketplace is weakened. The financial loss may be the easiest part to measure.

Cloned listings, fabricated reviews and AI written product copy are making the signals consumers once relied on to spot fakes increasingly difficult to trust.

In this roundtable, Vinny will explore what that changes for Brand Protection teams, including how enforcement priorities shift when traditional detection signals become less reliable, and how to make the case for investment when some of the biggest impacts, from lost trust to reputational damage, are harder to quantify than a takedown count.

Let’s meet at AI & IP USA

If you’re attending AI & IP USA, let’s make time to connect in New York.

Meet with the Corsearch team to discuss the threats affecting your brand, where your current approach could have greater impact, and how intelligence, technology and expert led enforcement can work together to protect customers, reputation and revenue.