The State of Trademarks 2026: How trademark teams are balancing AI, automation and human expertise

AI experimentation is accelerating across the trademark industry, but what does adoption actually look like in practice?

Join Barb Barron Kelly (Vice President, Global Customer Advocacy) and Meghan Medeiros (Director, Trademark Product Marketing) as they unpack the findings from the State of Trademarks Report for 2026 - based on insights from 230+ leading Trademark professionals, across North America and EMEA. 

The data reveals an industry in transition:

• 78% of respondents prefer a balanced mix of automation and human oversight
• AI exploration and experimentation has grown by 10% year-over-year
• Cross-border enforcement remains the #1 challenge facing trademark teams globally

In this session, you’ll hear how trademark professionals are adapting their strategies, investing in new technologies and navigating the realities of modern brand protection.

In this webinar you’ll learn:

• How AI is being used in practice: Uncover the top 5 everyday AI use cases, including Trademark clearance and drafting correspondence.
  
  
• What's driving investment decisions: Understand the rate of tech adoption across 6 key sectors, including pharma and consumer goods.
  
  
• Challenges in global enforcement: Learn why cross-border enforcement remains the #1 challenge for both corporate teams and law firms.
  
  
• Corporate vs. law firm perspectives: Explore attitude shifts since 2025, and learn why confidence continues to grow despite some remaining caution.
  
  
• What's next for the trademark function: Hear future predictions for trademark practitioners as early adoption and experimentation with AI continues into 2026.

Whether you're evaluating new tools or rethinking your long-term trademark strategy, this webinar will give you practical, data-backed insights to help shape your next move.

Register now to secure your spot.