Safeguarding Global Success: Instantly Ageless’ Fight Against Counterfeits

Instantly Ageless needed a solution to tackle counterfeit sales that threatened revenue,reputation, and customer safety.

They chose Corsearch Revenue Recovery 360 – the brand grew from a bold idea into a worldwide beauty phenomenon, delivering instant results in minutes and earning international recognition. But rapid expansion also made it a prime target for counterfeiters, putting revenue, brand reputation, and customer safety at risk.

Instantly Ageless partnered with Corsearch to reclaim millions in lost revenue, remove thousands of fraudulent listings, and secure ongoing global protection for its customers.

"In Brazil, they were putting in what looked like mayonnaise…selling it as Instantly Ageless. None of these were our authentic product."

^{Kelly Seralt, CEO & Co-Founder}

Innovation meets the counterfeit threat

Kelly and Greg Seralt founded Instantly Ageless in 2008, investing their own equity to launch a product that could temporarily reduce the appearance of lines, wrinkles, and puffy eyes.

Demonstrations at women’s trade shows showcased results in under two minutes, generating immediate excitement. Soon the brand appeared on Good Morning America, The Doctors, and The Rachael Ray Show, and expanded distribution into over 100 countries.

But rapid global growth brought a serious challenge: counterfeiters. Fake versions replicated Instantly Ageless packaging, often containing ineffective or unknown substances. Customers reported products that didn’t work, had the wrong color or texture, or caused unexpected reactions. Kelly recalls the overwhelming scope of the problem: “It was like the Wild Wild West. We weren’t anywhere close to combating it.”

The limits of going it alone

The Seralts pursued customs enforcement, legal filings, and other measures to block imports. While they stopped some fake products, the scale of the threat far exceeded what they could handle. Fraudulent listings continued to appear on Alibaba, Wish.com, and individual websites. Every counterfeit sale diverted revenue and risked harming customers’ trust.

“Some of these were our loyal customers who got the counterfeit product, and we had to spend hours addressing the complaints” Kelly says. It became clear that they needed a partner with global reach, legal expertise, and enforcement power to make a measurable difference.

A new approach to brand protection

Corsearch reached out to Kelly and offered a comprehensive solution – after initial hesitation, she quickly saw the potential. Corsearch Revenue Recovery 360 combined international marketplace sweeps, test purchases, and legal action against counterfeiters – all without upfront costs. Instantly Ageless only shared in recovered revenue when cases succeeded.

The results were immediate and substantial:

• Largest settlement to date: Instantly Ageless achieved one of Corsearch’s biggest recoveries at the time
• Millions recovered: Revenue lost to counterfeit sales was returned
• Multiple successful lawsuits: Ongoing legal enforcement strengthened deterrence
• Continued monitoring: Regular sweeps removed fraudulent listings across major marketplaces, ensuring long-term protection

Kelly reflects on the impact, “I couldn’t lose because it didn’t cost me anything for them to take it over.And if Corsearch was successful – which it was – it was doubly good for me because I got reimbursed and fraudulent products came off the market.” – she went on to say:

"I was so impressed. They went so far beyond what I even imagined could happen. I was blown away."

^{Kelly Seralt, CEO & Co-Founder}

Business outcomes for Instantly Ageless

The partnership with Corsearch transformed Instantly Ageless’ ability to protect revenue, brand reputation, and customer safety:

• Millions in counterfeit revenue recovered through legal settlements
• Thousands of fraudulent listings removed from online platforms
• Safer outcomes for consumers, reducing the risk of defective or harmful products
• Freed leadership from constant firefighting, allowing focus on growth
• Ongoing peace of mind, with monthly reports detailing sweeps and takedowns

Kelly adds, “Their attorneys did amazing. It was the largest settlement they had ever handled and received. It’s just peace of mind knowing that fraudulent sellers are being taken down and I don’t have to worry about it.”

Looking ahead to the future

Instantly Ageless continues to expand internationally, supported by Corsearch’s enforcement across new markets and platforms. The company now adds countries and platforms regularly to maintain global protection.

"I’m so glad that I ended up meeting with Corsearch and accepting their call. It was a blessing to have met everybody and had the success and help you have to offer. What you’re doing is a very well-needed service – keep it up."

^{Kelly Seralt, CEO & Co-Founder}

Take control of your brand’s revenue

Brands like Instantly Ageless use Corsearch Revenue Recovery 360 to recover lost revenue, remove counterfeit listings, and reduce the overall level of counterfeit activity on an ongoing basis.

They focus on clearing priority platforms, protecting consumers, and reclaiming what’s rightfully theirs.