How Gowling WLG Cuts Through Complexity in Trademark Clearance & Protection

For international law firm Gowling WLG, trademark clearance and protection are central to client service. But in today’s landscape, the sheer volume of data can make it difficult for attorneys to quickly identify risks and provide clear advice.

Discover how Kristen Kilroy, Associate and Trademark Agent at Gowling WLG, harnesses AI-native solutions to navigate the complexity and evolving challenges of modern trademark practice.

“Sometimes you’re dealing with 300 or 400 results, and you need a way to filter down to what really matters—Without that, it becomes really overwhelming.”

Kristen Kilroy
Associate and Trademark Agent

The challenge: Too much data, not enough clarity

When clients need answers on whether a new brand is available or whether an existing trademark is under threat, speed matters. But with multiple jurisdictions, inconsistent registry data, and mountains of irrelevant results, traditional searches may not provide the desired speed and cost efficiency.

For Kristen and her team, the challenge was clear: how to deliver fast, confident, and defensible advice without getting lost in irrelevant data.

The solution: Hybrid intelligence with TrademarkNow

Gowling WLG turned to Corsearch’s TrademarkNow to streamline its workflows.

The platform combines AI-driven automation with practical tools that give attorneys control over the process— speeding up clearance while preserving the depth and rigor clients expect.

“One of the really interesting new features is this AI search,” says Kristen. “It can pre-populate terms for you, and you can even dictate a search. It makes the process so much faster when you’re setting things up.”

Once results are in, Gowling WLG attorneys use filters to focus on the marks that matter. “Region is really great, especially if you’re doing a search in the EU, because you can select the member states and the EUIPO register at the same time,” Kristen explains.

“That makes it much easier to get a comprehensive view.”

Other practical features support the team’s day-to-day work. They can jump straight to the relevant IP office record from within the tool. They can instantly translate goods and services into English when reviewing foreign records. And they can see, at a glance, whether a rights holder has a track record of filing oppositions.

“You can get an idea of whether an entity has a tendency to file oppositions,” Kristen notes. “That’s really relevant information to keep in mind when you’re advising clients.”

“I personally use TrademarkNow every single day in my practice and usually multiple times a day. It’s become a really integral part of how I work.”

From clearance to ongoing protection

For Gowling WLG, Corsearch’s tools don’t just stop at clearance. They extend into proactive brand protection through automated trademark watching.

“The watch tool is great because you can decide how broad or narrow you want the scope to be,” Kristen explains.

“If you want to cast a really wide net, you can. If you want something narrower, you can do that too. It’s easy to adapt based on what the client needs.”

This flexibility ensures that once a trademark is cleared and filed, it stays protected as markets evolve.

The impact: Faster answers, stronger advice

Since adopting Corsearch’s TrademarkNow solution, Gowling WLG has seen a change in how quickly and confidently it can deliver advice.

What once took hours of manual searching can now be completed in minutes, with AI narrowing the field and filters helping attorneys tailor searches to focus on meaningful risks.

This saves time internally while giving clients the responsive service they expect.

Equally important is the depth of insight. With owner analytics, opposition indicators, and direct registry access, Gowling’s attorneys can support recommendations with solid evidence— reinforcing their reputation for rigorous, strategic counsel.

“TrademarkNow gives us the ability to be fast without losing the detail. That balance is really important to our clients.”

Why Corsearch

For Gowling WLG, the decision to partner with Corsearch comes down to outcomes: faster, clearer advice, backed by robust data and practical tools. “It’s about balancing automation with professional judgment,” Kristen concludes.

Next-gen trademark clearance & protection solutions

Trusted by industry professionals worldwide, our TrademarkNow platform offers reliable and mature AI-powered end-to-end trademark solutions.

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