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From Singles Day to Black Friday: A True 360° Consumer View
October to December is shopping season. In November in particular, the holiday season really lifts off with Singles’ Day, Black Friday and Cyber Monday representing the highest grossing shopping events of the year.
You will be well familiar with the billion-dollar headlines associated to these events – as well as the uplift you are seeing from your own brands. But what about the spike in counterfeits and other forms of brand abuse?
Flash sales, campaigns, price promotions – bad actors prepare for the holiday season as keenly as your legitimate operations. In fact, November tops the charts in volume of illicit listing enforcements on online marketplaces.
Get a true 360° consumer view of the holiday season and find out who you’re competing against when it comes to selling your very own brands.
See how PharmaCheck™ accelerates name qualification
From early-stage screening to post-clearance checks, we help you move faster with confidence — while avoiding missteps new, and help you move forward — faster.
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