From Viral Success to IP Theft: How Selah Creative Fought Back

The Selah Creative Company is a small, creator-led business founded by Dana Jones, focused on thoughtfully designed products and creative content shared through social media and e-commerce channels. 

Built as a one-woman operation, the business grew rapidly after one of its products went viral on Instagram, driving significant customer demand and online visibility. But that visibility came with a major downside. 

As the product spread across social platforms, hundreds of counterfeit sellers began stealing Selah Creative Company’s original photography and videography to promote imitation products across many of the leading global marketplaces.

What started as a breakthrough moment for the business quickly turned into a large-scale intellectual property enforcement challenge that threatened both revenue and brand integrity.

The Challenge: A Viral Hit Turned Into an IP Nightmare

Initially, Selah Creative attempted to defend their brand independently. Dana reached out to infringing websites and asked them to remove her images, only to be blocked on social media. 

She even requested help from her Instagram followers and contacted the e-commerce platforms directly, but these efforts yielded no results. As a "one-woman show", the loss of income from stolen intellectual property was a direct threat to her family’s livelihood, yet she lacked the financial resources to pay for expensive legal fees.

"I found out that my product photography had been stolen hundreds of times, and counterfeit versions of my product were being sold on global e-commerce platforms, and a few random individual websites as well."^‍

^{Dana Jones - Owner of Selah Creative Company}

The Solution: Corsearch Revenue Recovery 360

The turning point occurred when Corsearch reached out to Dana regarding her Brand Protection challenges, where we introduced Revenue Recovery 360, a specialized program designed to hold infringers financially accountable. 

This brought immediate benefits to Selah Creative including:

• Zero upfront costs: The program operates on a contingency basis, taking a percentage of the settlement only after the case is won.
  
• Hands-free process: Dana only needed to provide the month and year her original photos were taken and Corsearch handled the rest of the evidence-gathering and legal enforcement.
  
• Marketplace "Cleaning": Corsearch enabled them to effectively target high-value counterfeiters, to remove listings and freeze illicit funds.

"With Corsearch, small business owners actually have the resources we need to fight back." 

^{Dana Jones - Owner of Selah Creative Company}

The Impact: Turning Defense into Offense

Through Corsearch’s professional and communicative team, Selah Creative has been able to recover thousands of dollars in lost sales. 

By moving from a reactive defense to an offensive legal strategy, Dana was able to refocus on her business and family while Corsearch dismantled the networks of counterfeiters. 

She credits the partnership with providing the "defense" and resources that small creators typically feel they lack when facing global IP theft.

"Through the Revenue Recovery service that Corsearch is doing for me, I've been able to recover thousands of dollars worth of sales that I lost when my product photography was stolen to sell counterfeit products."

^{Dana Jones - Owner of Selah Creative Company}

Find out how Corsearch protects the world’s most valuable brands and helps to recover lost revenue while dismantling global counterfeit networks.