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The Next Generation of Legal Teams: Balancing AI Automation & Expert Oversight
As IP portfolios expand, markets fluctuate, and digital threats intensify, legal teams are searching for the most efficient, cost-effective, and accurate solutions for trademark clearance and watching tasks.
To explore current attitudes and the adoption of cutting-edge AI technology, Corsearch recently commissioned a survey of leading trademark practitioners — both in-house and law-firm based [1].
Key takeaways include:
- 76% of practitioners prefer a hybrid AI + human model
- 63% of legal teams allocate the most resources to trademark clearance and search
Our research reveals that the trademark industry believes AI is a powerful tool that enhances efficiency — but remains cautious about its limits. Human legal expertise is viewed as critical for due diligence and complex decision making.
Download the report to learn:
- How in-house legal teams and law firms are navigating to this hybrid model
- What legal professionals are observing in industries like pharmaceuticals, technology, and consumer goods
- What the future holds for trademark practitioners and their day-to-day workflows
[1] Corsearch surveyed 75 corporate and law firm-based trademark practitioners
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