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Monitoring or “watching” registered trademarks against any potentially infringing applications is a tried and tested activity that helps prevent loss of rights.
There is, of course, a cost associated with watching trademarks. Many companies with larger portfolios face mounting costs, forcing them to carefully consider their watching strategy.
That watching strategy should answer questions such as:
- Should we be watching all our trademarks?
- Should we watch them across all the regions and classes in which they are registered or just in selected jurisdictions and classes?
- What is the best service or tool to help us watch our trademarks?
- Should we use different services or tools for different trademarks or ‘families’ of trademarks?
- How do we make the best use of our budget?
The best trademark service partners allow you to take a bespoke approach to trademark watching, with flexibility and affordability also both essential. Read our eBook to find out some of the key considerations to help you formulate your unique strategy and the tools you’ll need.
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