The Future of Trademarks: Declining Distinctiveness and Brand Implications

Duration: 45 minutes plus Q&A

Join industry experts Barb Barron Kelly and Meghan Medeiros for a deep dive into Corsearch’s 2024 Trademark Industry Report, focusing on trends in emerging sectors and examining the decline of distinctiveness in trademark filings and its implications for brand identity and protection.

Discover how this comprehensive report can inform your intellectual property strategies, uncover untapped opportunities, and serve as a benchmark for law firms, offering invaluable insights for strategic planning in emerging markets and sectors.

What you’ll learn:

• How the decline in trademark distinctiveness is driving companies to rethink brand strategies
• New trends and their impact on consumer behavior and market positioning
• How to prepare for future market shifts by understanding trademark trends in emerging sectors such as Fashion, Beauty and Cosmetics, Technology, Pharmaceuticals, Government and Academia, Law Firms, Automobiles and more

Don’t miss this opportunity to gain invaluable insights from the 2024 Corsearch Trademark Industry Report. Watch now and stay ahead of the curve in trademark strategy and protection!

Access recording