Ebooks and Guides

Analysts Vs. AI: Which Performs Better in Trademark Clearance?

Arguably the full impact of AI technology, particularly on manual and repetitive tasks, has yet to be seen. But it has already been put to good use in the intellectual property space for tasks such as trademark clearance.

Amid a background of rapid technological advances, a key question arises: should you be using human analysts or AI to perform the ‘perfect’ trademark search?

Unsurprisingly, the answer is that it depends on your unique situation. Key factors that will influence your decision on what blend or selection of clearance tools to use include:

Marketplace level of risk
Budget limitations
Time constraints
Volume of potential trademarks
Importance of the brand
Level of expertise

Read our eBook to learn more about the factors that will help you decide on the balance of using AI-fueled technology and expert analysts for your crucial trademark projects.