The Founder’s IP Defense: Spotting Copycats & Protecting Your Brand Online

For physical product company founders and Ecommerce sellers, watching knock-offs pop up across online marketplaces isn't just frustrating – it directly damages your sales, price positioning, and brand reputation. Join Christopher Guerrera, two-time Shark Tank winning entrepreneur, founder advocate, and CEO of The Modern Inventor alongside IP experts from Corsearch for a practical, founder-first guide to protecting what you're building.

In this 45-minute session, we’ll cut through legal jargon to cover the essential IP foundations every product business needs – from securing trademarks and copyrights to spotting early warning signs of marketplace infringement. We’ll analyze real-world founder success stories, showing how brands fought back against online infringement, including fake products causing safety hazards and customer complaints.  We'll walk through how high-impact enforcement and court-ordered financial freezes can stop repeat bad actors in their tracks.

You'll walk away with:

• The non-negotiable IP protection strategies every growing physical product brand needs.
• How to identify coordinated seller networks before they undercut your peak trading season.
• Step-by-step enforcement strategies when takedown notices fail (and how qualifying brands recover lost revenue).