Funwares: Restoring Market Share and Securing Innovation Revenue

Funwares, a globally recognised innovator in toy design with hundreds of unique products needed a way to identify and remove counterfeits quickly. Their passion for innovation and new game concepts also made them a constant target for counterfeiters, diluting their market share.

Corsearch’s Revenue Recovery 360 solution allowed Funwares to switch from a standard strategy to a highly effective and proactive brand protection program that was able to deliver real financial returns and restore their market share.

The Challenge: Make Protecting Innovation Easier

Funwares unique products are often copied and the counterfeit versions listed on global marketplaces, impacting the brand's reputation. The counterfeiters quickly produce cheap knock-offs, which are aggressively listed on major global marketplaces, making brand reputation management a challenge.

• Market Share Loss: Counterfeit listings appeared within months of a product's launch, directly stealing sales and market share from an original and high-quality brand.
• Consumer Confusion: The influx of inferior products caused confusion among consumers looking to buy genuine Funwares toys, leading to potential reputation damage.
• Ineffective Defense: Prior attempts at legal defense through case-by-case lawsuits against overseas entities were slow and expensive. With bad actors being difficult to serve or in different jurisdictions, effective financial recovery was rarely possible.
• Resource Drain: The traditional legal approach, whether in-house or through a law firm, required a significant amount of energy being diverted within Funwares and away from the core task of driving business growth.

The Solution: Rapid Litigation and IP Protection

Funwares turned to Corsearch’s Revenue Recovery 360 solution - a comprehensive platform backed by an expert legal strategy was deployed to make the illegal trade of counterfeit goods financially hazardous, ensuring that legal action delivered both a robust deterrence to counterfeiters and recovered revenue to reinvest in their IP strategy.

Revenue Recovery 360 uses powerful Schedule A litigation to pursue the financial assets of large groups of online counterfeiters, providing a legally sound and scalable enforcement tool.

Key solutions needed for Funwares:

• Financial Deterrence: The core strategy focused on making infringement unprofitable - by initiating Temporary Restraining Orders (TROs) to freeze infringers' assets, quickly making it clear to infringers that they would face financial consequences.
• Hands-Off Efficiency: Corsearch managed the entire recovery process - this included identifying groups of infringers, conducting necessary test purchases and preparing the cases, eliminating the heavy lifting for the Funwares team.
• Superior Organization: The ability to identify multiple counterfeiters and bring them together in a single counterfeit lawsuit provided a much higher chance of success than fragmented local filings, with many cases resulting in counterfeit stores being closed down.

The Results: Quicker Action & Proven Revenue Recovery

Deploying Revenue Recovery 360 resulted in both an immediate sales uplift and a sustainable, long-term enforcement model for Funwares which was scalable and reliable.

Key outcomes for Funwares:

• Immediate Sales Uplift: The process of freezing counterfeit listings resulted in an immediate lift in Funwares general sales as counterfeits were being taken down quicker than ever before.
• Proven Financial Recovery: Funwares has now successfully used the Corsearch strategy in six separate lawsuits to date, achieving strong results with consistent and measurable revenue recovery.
• Increased Efficiency: The team-based approach implemented by Corsearch has proved to be far more efficient than managing internally or using traditional law firms, which are typically not structured for scalable recovery.
• Cost-Effective Enforcement: Corsearch's organization and proven track record converted the legal effort from an unreliable expense into a no-cost, low-risk, high-impact strategy able to drive results in multiple jurisdictions.

"Corsearch has made enforcement of our intellectual property a lot easier and a lot more efficient."

"From a business perspective, working with a company like Corsearch makes a lot more sense to us than working with our intellectual property litigation firm”

Rob Kushner, President & Founder at Funwares

Funwares was able to gain a sustainable and scaled enforcement process that recovered years of lost revenue and secured their future ability to innovate - allowing them to transform their IP strategy into a powerful, self-sufficient mechanism for revenue recovery and deterrence.

Supercharge Your IP Defense

Don’t let bad actors chip away at your brand equity and revenue. Corsearch Revenue Recovery 360 helps leading brands take decisive, financially successful action against online counterfeiters.

Recover lost revenue, deter future infringement, and get back to focusing on what matters, growing your business.