Draft Top: Recovering Revenue and Defining Brand Identity with Corsearch Revenue Recovery 360

Draft Top, a rapidly growing beverage technology company, faced a critical challenge: cheap, low-quality copycat products flooding the market. For Draft Top, who designs proprietary barware to enhance the drinking experience from a beverage can, this wasn't just about lost sales, it was about protecting their brand identity, customer trust, and the perceived value of their product.

Corsearch's Revenue Recovery 360 solution helped Draft Top switch from a constant, exhausting defense strategy to an effective, offensive IP protection role that not only secured their brand but also delivered tangible financial returns.

The Challenge: Copycats and Brand Erosion

Draft Top's innovative product was quickly gaining traction, but this success attracted bad actors. These counterfeiters not only sold inferior versions of the product, but they also used Draft Top's name and likeness to confuse customers

• Consumer Confusion: The influx of cheap knock-offs led to consumer confusion and could damage the company's reputation and customer experience.
• Ineffective Defense: Prior defensive measures, like repeatedly taking down listings, were a temporary fix. Infringers would simply "pop back up again" under new listings, creating a never-ending cycle of effort without a lasting solution.
• Resource Drain: The manual, daily process of searching for and validating infringements required time and resources that could have been dedicated to growing the business.

The Solution: Strategic Offense with Revenue Recovery 360
Corsearch introduced Draft Top to the Revenue Recovery 360 program, a comprehensive, hands-off solution designed to turn legal pressure on infringers into measurable profit while simultaneously deterring future counterfeiting.

Instead of solely focusing on removing listings, Revenue Recovery 360 targets the financial backbone of counterfeiting operations through legal action, providing a powerful deterrent to counterfeiters.

• Hands-Off Efficiency: Corsearch managed the entire recovery process, eliminating the heavy lifting for the Draft Top team.
• Financial Deterrence: The primary goal became making infringement unprofitable. By targeting sellers with legal action and financial penalties, Corsearch made it clear to infringers that they would not profit from copying Draft Top's intellectual property.
• Funding Future IP Strategy: Recovered proceeds from the legal action were reinvested by Draft Top into their broader intellectual property strategy.

The Results: Brand Security and Measurable Return
This, revenue-focused strategy was overwhelmingly effective.
Key Outcomes for Draft Top:

• Successful Deterrence: The program achieved its goal of scaring sellers away from copying the product, significantly reducing the incentive to order and sell counterfeit goods.
• Brand Protection & Credibility: By ensuring a strong, protected presence, Draft Top solidified its legitimacy in the eyes of consumers and business partners.
• Focus on Growth: The Draft Top team was freed from time-consuming defense work to focus entirely on product evolution and core business growth.

"When Corsearch had presented the Revenue Recovery option, it was an offensive role for us to take that not only was very successful in stopping bad actors, but also helped fund the growth of an IP strategy." — Armand Ferranti, Founder & CEO, Draft Top

By partnering with Corsearch, Draft Top not only protected their brand's innovation and reputation but also transformed their brand protection strategy from a cost center into a revenue-generating, self-funding strategy.

Turn IP Defense into Revenue

Don't let bad actors chip away at your brand equity and revenue. Corsearch Revenue Recovery 360 helps leading brands take decisive, financially successful action against online counterfeiters.

Recover lost revenue, deter future infringement, and get back to focusing on what matters, growing your business.

Talk to an Expert About Corsearch Revenue Recovery 360