How Bob Ross Inc. Secured Its Digital Legacy with Corsearch

Bob Ross Inc. is the digital legacy left behind by the iconic television personality and painting icon, Bob Ross - famous for inspiring millions of people around the world to practice painting and kindness.  

The flagship assets for the company are their 400+ pre-recorded, half-hour television episodes of The Joy of Painting. In these unrivaled programs, Bob quietly completes a canvas masterpiece, teaching beginners step-by-step while sharing stories, light humor, and inspiration about painting and life.

The Challenge: A Canvas of Copyright Infringement

Because Bob Ross is universally adored, his content is highly sought after - and highly pirated. 

Bob Ross Inc. had successfully partnered with Corsearch for Brand Protection for nearly three years when their account manager suggested evaluating their digital content exposure.

The initial discovery was eye-opening - the company was given an inside view of a colossal number of copyright infringements happening everywhere - from hidden, dark platforms to public channels in plain sight. 

The sheer scale and range of unauthorized content sharing were so extensive that the internal team could never have tackled the problem alone.

The Solution: Analyst-Driven Content Protection

To regain control of their intellectual property, Bob Ross Inc. enlisted Corsearch’s Content Protection branch. Corsearch deployed a hybrid approach combining our technology with deep human expertise:

Strategic Takedowns

Corsearch immediately went to work reducing the initial overload of pirated videos - using specialized technology and our team of analysts, we established a cadence of revisiting, maintaining, and removing unauthorized content.

Deep-Dive Investigations

For isolated, particularly troublesome infringers, Corsearch analysts drilled down even further. We gathered all data, demographic details, and contact information to package a report into actionable intelligence for the Bob Ross Inc. legal team.

The Impact: Reclaiming the Digital Gallery

By systematically scrubbing out unauthorized channels, social media pages, and fan groups masquerading as official accounts, Corsearch helped Bob Ross Inc. take back control of its digital assets and brand reputation.

Strengthened Official Platforms

Removing the clutter of pirated content allowed the company to significantly improve its own official Bob Ross media platforms and remove any potential confusion for its audiences. 

Restored Public Trust

With the fakes removed, the public can now clearly "see" the brand's true intentions and engage with official channels with a much higher degree of trust.

A Partnership Built on Respect

For Bob Ross Inc., the success of the program goes beyond our software and the insights uncovered - it comes down to overall cooperation with Corsearch and how we pair human expertise with AI-powered technology to achieve the strongest brand protection outcomes: 

"Because Bob Ross is such a well-known and amply adored person of our times, I think we’ve been able to enjoy the very best from our relationship with Corsearch analysts and representatives; their solid efforts indicate that they love him as much as we do."

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Speak with Corsearch today to find out how we build robust content protection programs to safeguard your brand from piracy. 

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