June 7, 2023 – London – The Sports & Fitness Industry Association (SFIA) and Corsearch are delighted to announce a partnership which will strategically strengthen the sports and fitness industry’s global efforts to fight e-commerce counterfeiting and online brand abuses.
The rapid growth of e-commerce and digital media consumption has undoubtedly offered new global market opportunities for businesses, but also lead to the increasingly common threats of counterfeiting, gray trade, brand abuses, and online piracy. According to Corsearch, more than 12.5 billion online references to brand and content are captured annually. The solutions to monitor the intellectual property of brands include trademark screening, trademark searching, trademark watching, domain services, brand and content protection. All-encompassing strategies ensure that brands can act against the broadest range of pirate networks, search engines and social media. They are even more efficient if leveraged industry wide.
Protecting consumers and brands with a cleaner marketplace
With a mission to promote sports and fitness participation and industry vitality, the SFIA serves as the premier trade association for the sports and fitness industry, supporting their member companies and promoting a healthy environment for the sporting goods industry by providing support through four pillars of products and services: thought leadership, advocacy and public affairs, industry-leading research, and member services. SFIA represents more than 700+ sporting goods and fitness brands, manufacturers, retailers, governing bodies, and sports leagues in the industry, providing the opportunity to create new partnerships, contribute to the future of the industry, and helping to advance member organization’s bottom line.
As part of their mission, the associations’ partnership with Corsearch introduces members to the next level of IP protection, enforcing the online market against counterfeits and brand abuses.
“We are excited to have Corsearch on board with SFIA as a Preferred Partner,” says Tom Cove, President & CEO, SFIA. “The value that Corsearch can provide in the online trademark and brand protection space will provide our membership with services and insights that will help their businesses, and ultimately, the sports and fitness industry overall.”
Stuart Durham, VP of Alliances and Partnerships at Corsearch, says, “Corsearch are extremely excited to partner with the SFIA with their strong commitment to continuously evolving its services, ensuring that its members can effectively combat online brand abuse and ensure consumer trust in their digital presence. We are pleased to be working in partnership with the SFIA to support the industry to grow their e-commerce offerings while protecting their brand reputations. Crucially, this partnership aims to protect consumers from harm by facilitating the removal of dangerous counterfeit goods from online marketplaces, social media platforms, and e-commerce websites. The partnership with SFIA further supports our mission to create a Cleaner Internet Society for all users.”
About The Sports & Fitness Industry Association (SFIA)
The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services.
For more information, please visit www.sfia.org.
Corsearch’s intelligent Trademark and Brand Protection solutions are revolutionizing how companies commercialize and protect their most valuable assets. Trusted by over 5,000 customers worldwide, Corsearch delivers AI-powered data, deep analytics, and professional services that support brands to market their assets, drive growth, and optimize brand presence against infringement.
Without the right intellectual property, companies have little more than good ideas. Corsearch’s integrated solutions convert those ideas into brand value through trademark research and IP protection solutions that simplify the commercial landscape and deliver real results. Whether it’s online or offline, Corsearch helps customers to secure, monitor, and enforce their brands.
Behind the world’s best-known brands, there’s Corsearch.
Interested in learning more? Contact the SFIA:
Glenn Horine: [email protected]
Lisa Futterman: [email protected]
Media Contact Corsearch:
Press: [email protected]
Valerie Finn: [email protected]